Learn

Learn from every single
interaction

Online behavior is constantly evolving and so must your website. Our tools can help you
learn from every guest interaction, identifying issues in your web and booking experience
and highlighting opportunities to improve.

The Direct Booking Movement

Our machine-learning algorithm is tracking conversions across 12,000 hotel websites and counting to constantly improve messaging and help you to identify specific areas in which your web experience can improve.

On site feedback

Let your guests tell you how to improve your website.
Be it in a live conversation, when a guest is leaving your site because they haven’t found what they’re looking for, or after a successful booking, ask for feedback. This demonstrates that you care but more importantly allows you to improve the experience for future guests.

Conversion Analytics

Understand user behavior on your website and opportunities to improve their experience. Learn how different guest segments behave online so you can suit your messaging to each. Track and monitor the impact of tools within the Direct Booking Platform and watch your ROI grow.

Monitor Parity

Keep a record of your parity progress to mark the impact when you resolve running issues. Spot outlying OTAs and tackle their parity issues with raw data.

Maximize Impact

Running multiple campaigns? Great - you'll be delivering the most tailored messages the the right group. Sometimes it can be hard to keep track as you grow: our handy impact calculator will keep an eye on how much of your audience is seeing Enchantment Messages.

Join the movement.
17,000 hotels driving more direct bookings.

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