Make sure direct really is best
Hotels with parity agreements are undercut by OTAs 27% of the time*. Thanks to the prevalence of metasearch, guests will find the cheapest rate eventually, forcing you to pay more in commissions. That’s why it’s crucial to monitor and improve your parity - and our Direct Booking Platform can help.
Real time disparity dungeon
The Disparity Dungeon is your live feed of every single instance when you are being undercut by an OTA. Whether it’s out-of-date rate codes, wholesaler unbundling or caching delays, we can help you improve parity.
- Identify patterns and get to the root cause
- Recreate the offending search: number of rooms, children, exact dates and currency
- ‘Mark as Fixed’: to manage parity efficiently
Receive parity reports direct to your inbox. Keep up to date with the headlines either daily or weekly (whatever works best for you).
Hotel groups receive a ranking of hotels by disparity. This can help you focus your parity management efforts.
Next time your disparity rate goes through the roof, don’t worry, we’ve got you covered. We’ll send you an email to let you know your disparity rate is surging and you can jump right in and fix the issue. More on how Surge Alerts work here...