In the midst of planning a family holiday, Co-Founder, Charlie Osmond found himself stressed, anxious and frustrated. The joy of his trip was marred by the pain of the planning process. But he was not alone. The average person visits 38 websites spends 45 days trying to book a trip.
There had to be a better way.
Charlie and the team spent three months working from the lobbies of London hotels*, interviewing guests and hotel staff. They got to learn first hand the pains and angst created online by third parties and how that’s distorting the industry.
We’re fighting back by building a suite of digital tools to improve the relationship between hotels and guests. We drive direct bookings and reduce the power of middlemen.
* if you ever need to know which London hotels have the best free wifi, swimming pools and working spaces, drop us a line.