New Orleans Hotel Collection
How an American hotel chain increased direct bookings and generated $242,000 revenue in 2 months
We use Enchantment messaging across ﬁve of our hotels. As of the end of July 2016 it has generated $242,000 in revenue and we only started using it in May! It is really exciting to see these numbers, especially as we have only been using existing offers in Enchantment.
The New Orleans Hotel Collection manages a collection of seven boutique hotels across New Orleans, Louisiana. Direct bookings became a key focus for the hotel group seven years ago when they realised that 40% of their bookings were coming from online travel agents. They hired Irene as Marketing Director with the specific target of tackling the distribution problem, reducing reliance on OTAs and increasing interaction with guests.
Conversion uplift with Price Check
New Orleans Hotel Collection ﬁrst introduced Price Check in one of its hotels in September 2015. Since then, this hotel has seen an impressive increase of 24.5% in direct bookings compared to the previous year. Following this success, Price Check was introduced in two more hotels during December 2015. In the six months since introduction, these hotels have seen a 17% and 15.3% increase in direct bookings, meaning an average uplift of 19.1%.
Revenue made through Enchantment
Enchantment Messaging engages with guests just at the point of leaving your website, reassuring them that it’s best to book direct. Between May 2016 - July 2016 Enchantment has brought in a revenue of $242,000 for the New Orleans Hotel Collection. It has also driven the hotel’s own rewards scheme and stash awards.