New Orleans Hotel Collection

How an American hotel chain increased direct bookings and generated $242,000 revenue in 2 months

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New Orleans Hotel Collection
7 hotels
Fighting back against OTA dominance
Building closer relationships
19.1%
uplift in direct bookings
$242,000
revenue generated by Enchantment Messages

We use Enchantment messaging across five of our hotels. As of the end of July 2016 it has generated $242,000 in revenue and we only started using it in May! It is really exciting to see these numbers, especially as we have only been using existing offers in Enchantment.

Irene Pallais
Irene Pallais Area Internet Marketing Director

The New Orleans Hotel Collection manages a collection of seven boutique hotels across New Orleans, Louisiana. Direct bookings became a key focus for the hotel group seven years ago when they realised that 40% of their bookings were coming from online travel agents. They hired Irene as Marketing Director with the specific target of tackling the distribution problem, reducing reliance on OTAs and increasing interaction with guests.

Conversion uplift with Price Check

New Orleans Hotel Collection first introduced Price Check in one of its hotels in September 2015. Since then, this hotel has seen an impressive increase of 24.5% in direct bookings compared to the previous year. Following this success, Price Check was introduced in two more hotels during December 2015. In the six months since introduction, these hotels have seen a 17% and 15.3% increase in direct bookings, meaning an average uplift of 19.1%.

Revenue made through Enchantment

Enchantment Messaging engages with guests just at the point of leaving your website, reassuring them that it’s best to book direct. Between May 2016 - July 2016 Enchantment has brought in a revenue of $242,000 for the New Orleans Hotel Collection. It has also driven the hotel’s own rewards scheme and stash awards.

We use Enchantment messaging across five of our hotels. As of the end of July 2016 it has generated $242,000 in revenue and we only started using it in May! It is really exciting to see these numbers, especially as we have only been using existing offers in Enchantment. We aren’t showing visitors anything new so it’s very impressive.

Irene Pallais
Irene Pallais Area Internet Marketing Director
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12,000 hotels driving more direct bookings.

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