Lily McIlwain - Page 1 - Triptease

About The Author

Lily is Head of Content at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.

12

Dec

[WATCH] How to turn guest behavior insights into conversions

Watch Triptease and FASTBOOKING in this exclusive webinar on how hotels in APAC can optimise their site based on guest behaviour data. You'll learn: Conversion rate trends for the APAC region How to tailor your website to different segments The tools available to dramatically increase your conversion rate. Interested in... read more »

30

Nov

The U.S. Hotel Website Handbook: Florida update

In August 2018 we published the first edition of The U.S. Hotel Website Handbook. From common searching habits to device preferences by region, the report is crammed full of useful benchmarks and actionable insights for American hoteliers. To mark the announcement that the Direct Booking Summit is coming to... read more »

27

Nov

The role of the website in a hotel's distribution mix

It's that time of year again. As we wind down 2018 and head into a brand new year, the Triptease content team is hard at work tracking down trends to cover for the hotel industry. Right now we're looking into the role of the website in a hotel's distribution mix.... read more »

Lily McIlwain

20

Nov

[WATCH] Drive your conversion rate with intelligent website testing

In our latest webinar Justyn Hornor, Senior Product Manager of a Las Vegas Fortune 250 Hotel, sat down with Chief Tease Charlie Osmond to discuss hotel websites, conversion rates, and evidence-based design. Justyn gave attendees practical tips for how to test both small and big changes to their websites in... read more »

15

Nov

Make every dollar count: The power of Guest Acquisition

Register for webinar Metasearch is changing how guests book rooms. But from Google's ever-evolving travel ecosystem to increasingly sophisticated bidding on the part of OTAs, there's a lot going on that makes it hard for hotels to keep up. Join Triptease's Chief Product Officer Alasdair Snow alongside Associate Product Manager... read more »

05

Nov

Drive your conversion rate with intelligent website testing

Watch recording "We as hoteliers have to do so many things. OTAs only have to do one thing really well: conversion, conversion, conversion." That was Justyn Hornor's opening message at the Direct Booking Summit: Americas in Dallas earlier this year. As the Senior Product Manager at a Las Vegas Fortune... read more »

02

Nov

[WATCH] How to visualize your data to drive success

This one's a treat. Calvin Anderson, Chief of Revenue Optimization, sat down this week with Charlie Osmond to talk all things revenue management and data visualization. Calvin is a true believer in the power of data, but his approach is refreshingly free of the usual jargon or over-simplification that we're... read more »

23

Oct

Direct Booking Summit: Asia-Pacific announces venue, agenda and first speakers

LONDON, UK [18.10.18] The inaugural Direct Booking Summit: Asia-Pacific will take place in The Fullerton Hotel Singapore on February 27-28. The event, hosted by Triptease, will bring together hoteliers from across the region to discuss practical strategies to increase the number of bookings that come directly through the... read more »

18

Oct

OTAs launching hotel brands: Opportunity or threat?

Online booking giant Ctrip has finally made the move into hotel management with the launch of hotel management brand Rezen Hotels Group. The aim of the launch, announced at the World Cultural and Tourism Forum in China, is to bring together high-end Chinese hotels under one banner and improve their... read more »

17

Oct

"This is the only event really focused on how to get more direct bookings"

The Direct Booking Summit really does just keep getting bigger and better. Our Dallas event on October 3-4 was our biggest yet: hundreds of hoteliers joined us at The Statler hotel to talk everything from advances in metasearch to evidence-based design. We'll be releasing plenty of content from the Summit... read more »

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