Lily McIlwain - Page 1 - Triptease

About The Author

Lily is Content Manager at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.

19

Apr

Direct booking best in class

The Hospitality Sales and Marketing Association International (HSMAI) have recognized Steigenberger Hotels for their stellar direct booking performance in 2017, awarding the chain (part of Deutsche Hospitality) Honorable Mention in the 'Best Direct Business Drive of the Year' category at the Region Europe awards in Amsterdam. We have long been... read more »

17

Apr

How hotels can avoid marketing "traps"

Hoteliers have been reacting to the official rollout of TripAdvisor's Sponsored Placements, with some gladly welcoming the new slots - and with others, like one hotelier we spoke to, accusing the metasearch site of "double-dipping" in hotels' advertising spend. It's not the first time such a scheme has been met... read more »

09

Apr

Can I stop OTAs from displaying wholesale rates?

It looks like Expedia could be formalizing their practice of displaying third-party rates alongside directly-contracted rates from hotels. When we first covered this back in December 2017, it seemed as though Expedia may have been exploring a metasearch-type model, with one hotel group telling us they'd been approached by the... read more »

06

Apr

GDPR: The checklist

Hospitality is full of acronyms. ADR, PMS, GOPPAR, MICE… the list seems endless. But at the moment, there are few more important than GDPR. It's now under 50 days until GDPR, or the General Data Protection Regulation, comes into force. And though it’s a European Union law, its likely... read more »

04

Apr

Are TripAdvisor's Sponsored Placements a good idea?

TripAdvisor has announced its official launch of Sponsored Placements, a new form of advertising on the site which will allow paying hotels to appear at the top of a user's search results. Until now, TripAdvisor search rankings have been solely determined by a closely-guarded (and oft-contested) algorithm based on the... read more »

03

Apr

When are guests most likely to convert on your website?

Searches made more than 60 days in advance of check-in date have the highest Average Booking Value (ABV) - and the lowest user conversion rate. That's what we've learned from analyzing the behavior of over 28 million users on our partner hotels' websites in the first three months of 2018.... read more »

28

Mar

Is A/B testing dead?

Download the report free to find out: The most common A/B testing misconceptions The big differences between testing on hotel websites and testing on OTAs How to avoid an invalid test Download report Register for webinar Our latest report tackles the most overused term in digital marketing: A/B... read more »

27

Mar

VENUE ANNOUNCEMENT: Direct Booking Summit Europe

The Triptease team behind the Direct Booking Summit — the only event to focus solely on increasing hotels’ direct bookings — have been working tirelessly to make this year’s event bigger and better than ever before. For months they have been laser-focused on securing premier venues for the summit series, which... read more »

27

Mar

The undeniable impact of parity on your website conversion rate

If you've followed the Triptease blog for a while, you might have heard us mention the importance of parity once or twice. Our core belief is that parity is central to providing the best possible experience to guests on your website. You can find out lots more about it on... read more »

20

Mar

Investing in staff and standing up to OTAs: The life of a hotelier in Asia-Pacific

Asia-Pacific, the world’s largest regional travel market, is arguably also its most exciting. An influx of visitors, especially from China, means there are opportunities aplenty for ambitious hoteliers. But competition is tough, with new businesses emerging all the time seeking to capitalize on this wave of demand. So what’... read more »

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