Targeted Messages, Metasearch, Parity
Four ways to boost your hotel's direct bookings in 2021
Lily McIlwain · July 12, 2021
With global search and booking volumes continuing their gradual recovery and many hotel ma...
Case study, Targeted Messages
The Hotel at UMD: "Triptease has been an essential tool for us throughout the pandemic."
Lily McIlwain · July 09, 2021
The Hotel at the University of Maryland is a luxury hotel and conference center with a pri...
Direct Bookings, Case study, Metasearch, Retargeting, Parity
How Archipelago International uses Triptease to drive valuable direct bookings
Lily McIlwain · July 09, 2021
Archipelago International is the largest privately-owned and independent hotel operator in...
Conversion optimization, Targeted Messages, Express, Data insight, Booking Engines
NEW DATA: Is your booking engine working hard enough for your hotel?
Lily McIlwain · June 16, 2021
For the latest information on booking engine conversion rates, please read the updated blo...
Metasearch: The rate parity battleground
Lily McIlwain · May 13, 2021
There used to be a time when 'parity management' mainly meant keeping tabs on Booking.com...
Mobile, Metasearch, Google
How to maximize the impact of Google's free booking links for your hotel
Lily McIlwain · April 22, 2021
Given the immense sway that Google holds over the hotel industry, any new release from the...