Hotel Heroes, Distribution strategy, Metasearch
[WEBINAR] Rethinking metasearch: Why hotels have got it wrong
Lily McIlwain · August 01, 2019
Hotels may be shifting spend onto metasearch at a faster rate than ever, but many hotelier...
Hotel Heroes
Submit a question to the Hotel Heroes
Lily McIlwain · May 20, 2019
Not every hotel has the luxury of an expert in every field - so we want to make it easier...
Hotel Heroes
"We're making our industry stronger and more resilient than ever before" - Introducing the Triptease Hotel Heroes
Lily McIlwain · May 20, 2019
Triptease is today announcing the launch of the Hotel Heroes, bringing expert voices from...
Metasearch, Parity, Google, Traffic acquisition, Smart bidding
[WATCH] "There's a massive difference between hotels and OTAs on metasearch"
Lily McIlwain · April 24, 2019
Why does metasearch matter? That's the question with which we opened our most recent webi...
Metasearch, OTAs, Google, Interviews
"Google seems to be taking over the role OTAs play in the guest journey - and doing a better job."
Lily McIlwain · March 22, 2019
We've been keeping a close eye on Google Travel for a while now, so when they quietly anno...
Metasearch, OTAs, Industry News, Interviews, Google, Revenue Management
Google launches hotel search site: "This could undermine OTAs"
Lily McIlwain · March 20, 2019
Google has launched a full destination search site for hotel listings in a move that could...