Direct booking best in class

The Hospitality Sales and Marketing Association International (HSMAI) have recognized Steigenberger Hotels for their stellar direct booking performance in 2017, awarding the chain (part of Deutsche Hospitality) Honorable Mention in the 'Best Direct Business Drive of the Year' category at the Region Europe awards in Amsterdam. We have long been... read more »

GDPR: The checklist

Hospitality is full of acronyms. ADR, PMS, GOPPAR, MICE… the list seems endless. But at the moment, there are few more important than GDPR. It's now under 50 days until GDPR, or the General Data Protection Regulation, comes into force. And though it’s a European Union law, its likely... read more »

Is A/B testing dead?

Download the report free to find out: The most common A/B testing misconceptions The big differences between testing on hotel websites and testing on OTAs How to avoid an invalid test Download report Register for webinar Our latest report tackles the most overused term in digital marketing: A/B... read more »