"This shows meta is only becoming more important for hotels" - The impact of Google's new 'free hotel booking links'
Lily McIlwain · March 23, 2021
Google made headlines again this week with the announcement of the latest update to its Tr...
Is your direct booking strategy ready for summer 2021?
Lily McIlwain · March 04, 2021
A return to ‘normal’ may still feel some way off, but as vaccines continue to roll out and...
Direct Booking Masterclass, Marketing, Guest Experience, Revenue Management, Website optimization, Hotel Technology
[WATCH] How to stop thinking like a hotelier - and start thinking like a guest
Lily McIlwain · February 19, 2021
"Humans don't book via a booking funnel." That's how Roy Madhok of Real Hospitality Grou...
How booking engine personalization can increase your metasearch performance by 118%
Lily McIlwain · January 27, 2021
We’ve never found a better phrase to describe the importance of a joined-up strategy than...
"The perfect tool for generating direct bookings": Triptease wins Best Direct Booking Platform for the second year running
Lily McIlwain · January 21, 2021
After a rough year by anybody’s standards, we’re delighted to start 2021 off on a high not...
How to become an expert in Google Analytics for hotels
Lily McIlwain · December 27, 2020
"There's so much I didn't realise I could do in Google Analytics." Ready for your brain to...