Lily McIlwain - Page 1 - Triptease

About The Author

Lily is Head of Content at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.

18

Oct

OTAs launching hotel brands: Opportunity or threat?

Online booking giant Ctrip has finally made the move into hotel management with the launch of hotel management brand Rezen Hotels Group. The aim of the launch, announced at the World Cultural and Tourism Forum in China, is to bring together high-end Chinese hotels under one banner and improve their... read more »

17

Oct

"This is the only event really focused on how to get more direct bookings"

The Direct Booking Summit really does just keep getting bigger and better. Our Dallas event on October 3-4 was our biggest yet: hundreds of hoteliers joined us at The Statler hotel to talk everything from advances in metasearch to evidence-based design. We'll be releasing plenty of content from the Summit... read more »

10

Oct

"If you're not on that channel, you're ceding your business to an OTA"

Hotels need metasearch. That's the message we took away from this year's Direct Booking Summit in Dallas. Google's determined push into travel is centered around its metasearch offering - Google Hotel Ads - and will see more and more hotel bookings swallowed up by the major advertisers unless hoteliers ensure... read more »

03

Oct

Direct Booking Summit: Americas opens its doors in Dallas

After months of anticipation, the third annual Direct Booking Summit: Americas opens its doors today in Dallas. We knew we had to produce something special after our New York event last year, so we've been pulling out all the stops: stay tuned for superstar speakers (think IHG, Choice, TripAdvisor and... read more »

28

Sep

The Google Travel lowdown: Hotel location scores, search evolution and more

It's a big year for Google. The search giant has just turned 20 and to celebrate has announced a number of new features that confirm Google's influence over how we operate online shows no sign of waning. Hotels need to be assigning the same importance to Google as they do... read more »

10

Sep

[WATCH] A data-driven approach to engaging guests throughout the travel journey

With the vast amount of data we produce online, guests now expect hotels to anticipate their needs and desires throughout the whole travel journey. In this webinar, we collaborated with Cendyn and FASTBOOKING to explain how to manage a data-driven approach to engaging with guests in real time across the... read more »

07

Sep

How to take on Booking.com

On July 20, Sweden's Patent & Market Court asserted that Booking.com's narrow price parity clauses (which dictate that a hotel cannot offer a better price on its own website than on the OTA) had the potential effect of restricting competition in the online travel market. The case is significant... read more »

29

Aug

[DOWNLOAD] The U.S. hotel website handbook

In our latest report, we’re diving into the data for hotel websites in the United States. Which guests are they charming? Who are they leaving out in the cold? And which states are leading the way when it comes to driving direct bookings? At Triptease, we work with thousands... read more »

07

Aug

What we learned from testing hotel websites on real guests

At Triptease, one of our core values centres on continuous learning. Our business exists to help hotels compete in a world of OTAs who have access to first-class data analysis and enormous data scale. To compete in this world, you have to put testing at the heart of everything you... read more »

01

Aug

[WEBINAR] Unlocking value from every channel - including the OTAs

We were joined in the office by Joe Pettigrew, Director of Revenue Maximization at Starwood Capital Group in Europe, for a live Q&A about his stellar presentation at the Direct Booking Summit - the video of which is available here. Charlie and Joe got to grips with everything... read more »

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