A billion dollar sinkhole

Did you realise that on average, the direct hotel price is undercut by an OTA one in four times?

This level of undercutting is costing hotels over $1Bn a year in direct bookings. 

Check out our infographic below and the full report here for more.


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About The Author

Triptease empowers hotels to recapture guest relationships and increase direct bookings. Follow our blog for the latest insights and trends in the Direct Booking Movement.