Phone hotels for a better price

Australian consumer affairs show The Checkout from ABC, just created an OTA-parity explainer video of biblical proportions.

As part of their research they called a number of hotels to see if they could get a better rate direct. The calls worked and they give consumers a clear and simple recommendation: book direct for the best price.

As an aside, my hit rate when calling hotels in Europe and the US for a better rate is probably 50/50. I am afraid to say that sometimes I have found reservation agents recommend that I go to the OTA to make the booking. A little internal training is probably an easy-win for most revenue managers.

 

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Triptease empowers hotels to recapture guest relationships and increase direct bookings. Follow our blog for the latest insights and trends in the Direct Booking Movement.