'At least it's not car hire'
There's a gaping hole in the travel industry, Andy Owen Jones of BD4 Travel tells us, a gaping hole where personalisation should be. True, car hire can be even more precarious, but there's great potential to make a real difference to your guest's experience through personalisation.
BD4 Travel specialise in personalisation. It's not about averages or personas or segments, but individuals. BD4 listens to what an individual is up to on your site, tracks everything and builds a profile, allowing you to understand the individual's intent and add the final touches to make their stay perfect.
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Looking for more tips on implementing personalisation in your hotel? Why not check out our 3 reasons to personalise blog post?