Fuel Hotel Marketing have launched a brand new podcast series. What's their number 1 concern?
You guessed it. Direct Bookings. (Did we mention 2016 is the year of direct bookings?)
Listen in for a break down of OTA troubles, the biggest movers and shakers on the scene and top tips for tackling the issue.
...oh and especially the 'one to watch' at 16 minutes.
Top tip:If there's one thing OTAs are failing to compete on, it's loyalty schemes. Independent hotels might not be able to roll out Marriott-style Rewards for Members, but why not take a leaf out of their well thumbed direct-booking book: show off exclusive benefits? This is really powerful both online and in the little reminders that direct bookers are looked after by hotels. Paying for wifi? Thought you'd booked an ocean view? Missed out on late checkout? Next time, book direct.
You'll find more predictions for the shifting future of direct bookings on the Fuel blog.