"There's so much I didn't realise I could do in Google Analytics."
Ready for your brain to hurt - but "in a good way"?
In this clip from our Direct Booking Masterclass, you'll see what we mean. Search and analytics expert Barbara Pezzi delivered a crash course in getting the most out of Google Analytics as a hotelier, and she covered pretty much everything.
In the full session, Barbara explains how to set up better segments, customize your dimensions and metrics, and even connect your CRM to Google Analytics for single-user tracking and marketing campaigns.
Triptease clients can already access the full session (including slides) from within the Triptease Platform - just click here.
Not a client? Not a problem. Simply fill in the form below to access all 47 minutes of this Google Analytics masterclass and start upskilling yourself for 2021.