Last week the New York Times ran the story: Booking Flights and Hotels: Online Agents or Direct? For those who want the tl;dr version, the answer is book direct, but then we would say that, wouldn't we? We predict the debate about where to book will only grow this year and so to save you time from reading the full NY Times article, we're going to give you three reasons why booking direct leads to a better life:
Booking direct gets you better service
If you're going direct to the hotel you're creating a better bond with them. They know you, you know them. There's nothing worse than turning up and realising your booking hasn't been passed on, or you've been assigned the wrong room. All of the hoteliers we've spoken to (and we've spoken to thousands) prefer when guests book direct so they can spoil them with free breakfasts and upgrades to thank them.
Booking direct saves you money
As written in the NY Times, 'the primary advantage of dealing directly with an airline or hotel is, in a word, cost'. A recent survey found that 'saving money' is the most important benefit technology can deliver travel bookers. If the hotel isn't having to pay a commission to get your hard earned cash, they're going to be able to pass that saving on to you.
Booking direct keeps you young
Who wouldn't want eternal youth? According to George Hobica, the founder of Airfarewatchdog.com, 'online travel agents [are] your grandfather's way of doing business'. As we see the sharing economy grow, we see an appetite for travellers to develop tighter bonds with the places they're travelling to. By booking direct, you're getting closer to where you are travelling to and, without a doubt, staying young.
It's why all our work is about driving direct bookings with Price Check. So that we can help travellers get better service, save money, and stay young forever.