Thanks to huge names in the hospitality industry prioritising direct booking, including the likes of Hilton and Marriott, it was only a matter of time before more and more hotels started to explore this up-and-coming industry trend. With the intention to strengthen relationships with their consumers by building up trust and loyalty, Hyatt Hotels & Resorts is offering its members a great new deal.
Now featuring on its Hyatt Gold Passport, Hyatt members who book directly through the official website or via their smartphone will receive a 10% discount on their bookings. Hyatt already encompasses everything from online check-in and express checkout to phone reservation management, but will be introducing an updated version of its mobile-phone app in the coming months as an endeavour to enhance its guest-hotel relationship with further, cutting-edge interaction.
Digitally well aware, this finely tweaked app will allow for guests to make hotel requests via social media channels including Facebook, Twitter and more, reaching a wider consumer audience and speeding up the on-demand aspect. The objective to result in a better customer service and experience is at the forefront of Hyatt’s agenda and we’re sure that they’ll pull out all the stops.