Leading OTA CMO joins Triptease

Elliott Pritchard, welcome to Triptease

LONDON 6 January 2016. Elliott Pritchard, former CMO of leading European OTA Travel Republic, has joined hotel technology start-up Triptease as Chief Marketing Officer.

His previous roles spanned the travel industry, including stints at P&O Cruises and Kuoni, as well as working with the likes of 3M and Motorola. Pritchard joins Triptease’s mission to help hotels increase direct bookings and to serve a rapidly expanding customer base already exceeding 8,000 hotels.

"Huge potential for hoteliers to maximise their profitability"

Pritchard said “There is huge potential for hoteliers to maximise their profitability through direct sales with the use of smart ecommerce tools. A great example is Triptease’s award-winning Price Check widget, which shows live prices from OTAs on a hotel website. It increases transparency and reassures consumers that they’re getting a great deal.

"It’s clear that from the attention it’s had from a certain OTA recently that it’s a powerful tool which is changing the hotel distribution landscape”.

Pritchard joins a formidable team lead by ‘Chief Tease’ Charlie Osmond, former Young Entrepreneur of the Year and member of The British Airways Business Advisory Board, who previously launched a successful innovation and recruitment consultancy.

His brother James Osmond, who joined the business in September as GM EMEA, was previously the co-founder and CEO at global marketing consultancy CLEAR, which sold to M&C Saatchi for $35M. The team also includes GM Americas Alexandra Zubko, formerly Global Head of Strategy at InterContinental Hotel Group.

"A wealth of travel marketing experience"

Triptease founder Charlie Osmond said “Elliott brings a wealth of travel marketing experience. I was really impressed by his experience in growing a team and his knowledge of driving online acquisition and conversion for an OTA will be a huge boost in the work we’re doing for hotels”.

About The Author

Triptease empowers hotels to recapture guest relationships and increase direct bookings. Follow our blog for the latest insights and trends in the Direct Booking Movement.