Marriott launches extension to its loyalty programme: “Marriott Rewards Member Rates”

Corresponding accordingly with this year’s wave in mighty member perk plans, Marriott is Spring-ready to reward its members with a whole host of exciting bonuses. Since 2016 is becoming the year of direct bookings, we are observing a real knock-on effect in terms of loyalty between hotels and their guests and this latest spin-off from Marriott’s “It Pays to Book Direct” campaign is an ideal example.

From now on when guests book their stay directly via the Marriott home portal together with its mobile app, they will have the chance to become members benefitting from the “Marriott Rewards Member Rates” scheme completely free. Encompassing a total of 4,200 hotels worldwide across a wide breadth of brands from Marriott Hotels and Renaissance Hotels to The Ritz-Carlton Luxury Hotels & Resorts, members will now receive a diverse range of eye-catching and money-saving deals. Here are just a few:

Firstly, in an attempt to keep customers from steering onto third-party websites, Marriott is promising a “Best Rate Guarantee” when booking direct. Should a guest find a better rate under 24hours after booking, Marriott will match this and hand over a hefty 25% discount.

Secondly, Marriott guarantees its members free “In-Room Wi-Fi” over the duration of their stay.

Thirdly, “Mobile Check-in & Check-out” on members’ mobile app. Having downloaded the Marriott Mobile app, members will have access to a great bunch of digital add-ons to make for a smoother and more satisfying stay. The main draw is the ground-breaking step in substantially speeding up the arrival and departure process all from your phone.

Finally, if members are fortunate enough to find themselves in Asia Pacific, they will enjoy access to exclusive events. Experiences have included Hong Kong Sevens Rugby Week, cooking demonstrations at the Taste of Hong Kong and private functions with the teams at the NBA Global Games in China to name but a few.

In the name of loyalty, Marriott amongst others is paving the way toward a more direct approach in regards to the relationship between hotel brands and their clientele. We’re looking forward to seeing where this shift in the hospitality industry might take off to.

Check out more here: “Marriott Rewards Member Rates”.

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Triptease empowers hotels to recapture guest relationships and increase direct bookings. Follow our blog for the latest insights and trends in the Direct Booking Movement.