One topic that's guaranteed to be discussed at every Direct Booking Summit is Google. From speculation on their future roadmap to how to get a solid metasearch strategy in place, the hospitality industry remains highly invested in understanding what's coming next from Google.
That's why we're thrilled to announce that Google have chosen to partner with us for the 11th Direct Booking Summit in Berlin on 31st May - 1st June 2022, showing their commitment to sharing and learning from hoteliers like you.
Charlie Osmond, Triptease Co-Founder and Chief Tease will be hosting a fireside discussion with Google’s product leaders, covering their thinking on the future of the travel industry, including:
- Travel trends that Google is observing, what your customers are searching for and how to capitalise on those insights to inform your Search and Metasearch strategy;
- The secrets behind maximising return from your Google metasearch listings, and how to turn Google Travel into your biggest third-party partner;
- Google's future roadmap and what it means for hotels today.
As a long-standing Google Hotel Ads Trusted Partner, Triptease will also be welcoming a team of Google's product experts to the Direct Booking Summit. Attendees will have an exclusive opportunity to shape Google's roadmap through roundtable focus groups over the course of the event. You’ll be able to share your direct feedback with Google's Product Managers on their latest innovations and get your burning questions answered by the people behind the platform (you don’t get that chance every day!).
If you haven't yet bought your tickets for the Direct Booking Summit in Berlin, there's still time to secure your space. Check out the full agenda for more information on two packed days of interactive workshops, fireside chats, hotel case studies and lots of opportunities to meet your fellow hoteliers!