The secret to increasing direct bookings by 35%

Everybody wants in on a secret. That's why today we're announcing that since launching Price Check in January, we've helped hundreds of hoteliers increase their direct bookings by 35% on average. So far 300 properties have integrated our smart widget and we're busy adding new hotel groups at an increasing rate.

On the results, Charlie, our Chief Tease and co-founder said: “Our goal is to bring pricing transparency to the market. This is great for consumers. They clearly feel reassured by the meta-like experience and are more likely to make an immediate booking as a result”.

“The A/B tests have shown an immediate increase in conversion, higher revenues and reduced exit rates from each hotel’s website. We’ve noticed an especially pronounced impact on returning visitors, as they progress along the booking funnel,” he added.

We spoke to one of our clients, Julie Grieve of Lateral City Apartments about Price Check. She added: “Since implementing Price Check we’ve seen a marked increase in bookings coming through our website. It just works. We saw our booking page exit rate fall by 25% in the first month and have continued to see more direct bookings month on month.”

The high demand has allowed us to accelerate product development and from this week Price Check is also available in French (mais oui!), German (ja klar!), Spanish (si!), Dutch (echt niet!) and Italian (ciao).

We'll be announcing new industry partnerships and further results soon. If you'd like to find out more about Price Check then hit get in touch.

About The Author

Triptease empowers hotels to recapture guest relationships and increase direct bookings. Follow our blog for the latest insights and trends in the Direct Booking Movement.