[WATCH] Unlocking value from every channel - including the OTAs

Sharing knowledge is important! So for those of you who couldn't attend the Direct Booking Summit in Amsterdam or would like to refresh the memories, we made it possible.

Our speaker Joe Pettigrew, Director of Revenue Maximization at Starwood, shared valuable insights into unlocking the potential of every acquisition channel - including the OTAs.

Watch his keynote speech and find out how to:

  • Analyze audience behavior by channel
  • Price your rooms to maximize direct channel share
  • Build demand where direct can't deliver

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About The Author

Alisa is Brand & Content Manager at Triptease. She strongly believes that #DirectIsBest and is most likely to be seen watching docuseries or cooking spicy food beyond the Scoville scale!