[WATCH] Unlocking value from every channel - including the OTAs

Sharing knowledge is important! So for those of you who couldn't attend the Direct Booking Summit in Amsterdam or would like to refresh the memories, we made it possible.

Our speaker Joe Pettigrew, Director of Revenue Maximization at Starwood, shared valuable insights into unlocking the potential of every acquisition channel - including the OTAs.

Watch his keynote speech and find out how to:

  • Analyze audience behavior by channel
  • Price your rooms to maximize direct channel share
  • Build demand where direct can't deliver

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About The Author

Alisa is our Brand & Content Manager. She speaks four languages, makes spicy food and believes that #DirectIsBest.