At the Direct Booking Summit: EMEA 2019 in Paris, Antoine Dubois, SVP Marketing Global Strategy at Accor Group, delivered a keynote talk Repositioning your brand: From hospitality to augmented hospitality, how to shape the future of our industry during which he took us through the process of streamlining branding towards certain audiences with simplicity, immediacy, personalization and looking beyond the stay.
In a pre-summit interview, Antione stated that hotels cannot succeed if they keep separating brand online and in the physical world. As an advocate for a hotel brand's role in the success of any hotel's direct booking strategy, he shared with the Summit's attendees Accor's best practices for brand building and explained the impact it can have on their long-term strategy.
Even smaller independent hotels can use the lessons learnt by Accor: focus on brand image, loyalty schemes, and most importantly find and create a passion for your hotel - and then invest all of your efforts into communicating this passion.
Join us on 22-23 October at the Direct Booking Summit in Miami to learn more from Google Travel, Hilton, AccorHotels, Wyndham Hotels & Resorts, MGM, Hard Rock International and other key industry players.