Make every dollar count: The power of Guest Acquisition

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Metasearch is changing how guests book rooms.

But from Google's ever-evolving travel ecosystem to increasingly sophisticated bidding on the part of OTAs, there's a lot going on that makes it hard for hotels to keep up.

Join Triptease's Chief Product Officer Alasdair Snow alongside Associate Product Manager Scott Stirling in conversation about metasearch, Google, and Guest Acquisition - Triptease's new intelligent bidding platform. Guest Acquisition takes into account two unique systems in order to calculate a precise bid amount for every search. The Guest Value Index registers how the guest compares to your ideal customer profile and recognises their real time purchase intent. The Trip Value Index is calculated from their booking conditions, including parity and booking value.

So whether you're confused about metasearch, curious about Google or just want to know more about Guest Acquisition, join Al and Scott on November 27th.

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About The Author

Lily is Head of Content at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.

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