Newly independent hotel
Direct Booking superstars
further parity increase
GETTING AHEAD OF THE CURVE
Pacific Gateway Hotel at Vancouver Airport are firm believers in the Direct Booking Movement. Looking for ways to increase conversions on their site last year, the newly independent hotel came across Triptease - and haven’t looked back since.
Having seen an incredible 34% conversion uplift with the first iteration of the Direct Booking Platform, Pacific Gateway were keen to try out the new features of our latest upgrade.
The Direct Booking Platform: Ilio Edition allows hoteliers to have live conversations via Front Desk with visitors to their site - conversations informed by smart insights into the visitor’s behaviour and preferences.
Front Desk is a messenger that provides the first taste of a hotel’s greatest asset - their service. It joins Message Porter, Parity Management and Conversion Insights on the Triptease platform.
“Having Front Desk on our site just makes sense. We see how well live guest conversation tools work for other organisations - customers want to communicate in a way that’s convenient for them.
Guest conversation is the direction we see things moving in, but not all hotels are there yet. Ilio gets us ahead of the curve.„
Pacific Gateway are already seeing their investment paying off. Conversion uplift has jumped from 34% to 55% since they started displaying Price Check within the Front Desk messaging format just a few months ago. This number leaps to an incredible 74% uplift when the guest actually engages with Front Desk.
Pacific Gateway’s key areas of focus this year are direct bookings and brand-building, both of which are specifically targeted by the Ilio platform. The hotel has already experimented with eight custom Message Porter campaigns on the new platform, winning them over $15,000 in incremental revenue.
HUMANISING THE HOTEL WEBSITE
“I love telling Pacific Gateway’s story. Communicating creatively and learning from what people respond to is a big part of my job - I like how Triptease’s Message Porter fits into that. I can communicate in the hotel’s voice and get measurable metrics back on what works and what doesn’t.„
“I love being surprised by what grabs people’s attention. I’m learning about how people use the platform in a way I wouldn’t have been able to otherwise.
The Direct Booking Platform is already teaching us about what our guests are interested in. I can see a real potential for it to guide the way we operate within the hotel itself.„