growth in booking engine performance
The Discovery Leisure Company, Inc. (TDLCI) is an independent hospitality group that owns and manages a collection of hotels and resorts in incredible locations across the Philippines. Their growing portfolio of award-winning properties is renowned worldwide for its signature Filipino hospitality. Four out of five of Discovery’s hotels are driving direct bookings on their websites with Triptease.
‘Book Direct’ is at the heart of Discovery’s digital strategy. Their digital transformation has enabled the company to grow its direct revenue stream above and beyond annual targets, as well improve room profitability, drive guest loyalty and retention, and invest in acquisition and engagement technologies that support the group’s vision of ‘Pioneering Filipino Hospitality’.
As one of the most digitally-advanced hotel brands in the Philippines, the team at Discovery was looking for a direct booking platform that could keep up with their aims of increasing website dwell time, engagement and conversion. Luckily, Triptease was the perfect fit.
We evaluated the Triptease Platform to see if it could help maximize our traffic generation campaigns by improving on-page engagement and increasing conversion.
We believe that 21st-century customers require a 21st-century experience. With our acquisition strategies driving an exponential growth in traffic, we needed a platform that would help increase website dwell time, engagement and conversion - and Triptease is a perfect fit!
The Direct Booking Platform
Discovery’s hotel websites are integrated with Triptease’s full Direct Booking Platform, featuring Parity management, Price Check, Message Porter, Front Desk live chat, and traffic and conversion Insights. The company had previously explored another live chat in the past and found it to be a promising booking channel; however, its features were limited and the team at Discovery decided to look for something more advanced.
“We signed up for Triptease for their live chat, but also to explore powerful modules such as Message Porter and live rate comparison.”
Blessy Townes, Group Director Digital Marketing
Triptease's impact on Discovery websites
- 16% decrease in bounce rate
- 65% increase in pageviews
- Increase in session duration
- Increase in pages per visit
- 17% growth in Q1 IBE production (vs. 8% OTA)
The integration with Triptease was a breeze. It was a seamless process and our accounts were up and running in no time. Triptease’s support team was available pre- and post-integration, with weekly update calls to assist us and address our concerns.
Message Porter and Price Check are my personal favorite features of the Direct Booking Platform. They complement our touchpoints in the customer journey and allow us to engage web visitors at crucial parts of the booking process.
Real-time price comparison within live chat
The most accurate price comparison on the market
Make sure guests know that the best price is available direct
Message Porter: Right message, right time
From November 2017 to May 2018 on Discovery websites
Segment your audience by location, check-in date, length of stay and more
Front Desk: Engage and convert visitors to your hotel website
Hotels can use Front Desk to:
- Chat with potential guests on the website and booking engine
- Display live rate comparisons
- Request and process credit card payments
- Send pictures and provide room details
- Assign conversations to relevant staff
Messages per day
On Discovery websites
From November ’17 to May ’18