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Guest Acquisition

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Supercharge your metasearch with smart bidding

Guest Acquisition combines two systems, the Guest Value Index and Trip Value Index, to calculate the potential value of a guest and the probability of them converting to make smarter decisions on how to spend in metasearch. Find out why we built Guest Acquisition

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Metasearch is changing how guests book rooms

67% of hotel searches start with Google. Offering a range of OTA-style filtering tools, Google Hotel Ads gives guests a place to research, compare and decide on where they want to stay and who to buy from.

Most guests don’t make it to your website

83% of hotel name searches will be intercepted by third parties. No matter how well hotels convert people on their websites, they can't improve if OTAs continue to take the majority elsewhere.

OTAs are powerful bidders but they can be beaten

Meta auctions sell guests’ attention to the highest bidder, and right now hotels struggle to pay the premium. Hotels miss out on the most engaged guests because of one-size-fits-all bids and limited budgets. But hotels have data about their guests that OTAs never will. Guest Acquisition calculates the potential value of a guest and the probability of them converting to make smarter decisions on how to spend in metasearch.

Use your data for an unfair advantage

Two systems work together to calculate a precise bid amount. The Guest Value Index registers how the guest compares to a hotel's ideal customer profile and recognises their real time purchase intent. The Trip Value Index is calculated from their booking conditions, including parity and booking value

Own your data, break free of OTAs

Guest Acquisition makes meta inexpensive, allowing hotels to bring guests straight to their direct website to purchase rooms. It’s cheaper than working with OTAs - so what are you waiting for?

Check out the product blog

We're improving the Direct Booking Platform and building new tools
all the time. To see what we've been up to lately, check out the blog.

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