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Hotel Heroes

Hotel Heroes



The Hotel Heroes are a panel of trusted experts sharing their experience and knowledge with the wider hotel industry with the aim of educating and empowering their peers.

Panel of 2022

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Joe Pettigrew
Chief Commercial Officer, Hotel Asset Management, Starwood Capital Group
Joe is responsible for maximising profit for all hotels in the Starwood Capital Group. His prior experience includes senior roles at YOTEL, The Principal Hotel Company and Expedia.
LinkedIn
Maury Lundahl
Extended Stay America Vice President, Marketing and eCommerce
Maury Lundahl is VP, Marketing and eCommerce at Extended Stay America. She has previously worked at WoodSpring hotels and Choice Hotels responsible for growing digital demand and revenue.
LinkedIn
Alex Cass
General Manager, Carousel Inn on the Beach
Alex is the General Manager of Carousel Beach Inn and provides operations and revenue consultancy for hospitality businesses. He’s previously worked at Renaissance Hotels and Marriott.
LinkedIn
Christoph Peppers
Director E-Commerce, H-Hotels
Christoph is the Director of E-Commerce at H-Hotels. He has held previous positions in revenue, digital and marketing fields at Samuel Braun Hotel, Hotel Berlin and Leonardo Hotels.
LinkedIn
Robert Speirs
Marketing Manager, Cheval Collection
Rober Speirs is the Marketing Manager at Cheval Collection where he is responsible for all on and offline activity. He has previously worked at Virigin Limited Edition and Marriott.
LinkedIn
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Yogesh Ram
Director of Marketing, Safestay
Yogesh is the Director of Marketing at Safestay. Yogesh has a longstanding expertise as a Marketer having worked more recently with Home House London and Kish and Chips.
LinkedIn
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Derek Brewster
Director of Revenue Management, Lotte New York Palace.
Derek is the Director of Revenue Management at Lotte New York Palace. Derek has been working in the hotel industry since 2004 and has recently been appointed as the President of HSMAI NYC.
LinkedIn
Blessy Townes
Vice President & Head of Digital, Discovery Hospitality
“With over 17 years of experience in Digital Marketing, eight years of those in hospitality, I am inspired to share best practice and expertise from an out-of-the-box perspective.”

Panel of 2020

Katherine Solomon
Corporate Director of Revenue Management, Arlo Hotels
“I look forward to sharing and collaborating with other passionate hospitality professionals.”
LinkedIn
Inderpreet Banga
“I love to help hotels and owners reach their maximum profitability. I’m looking forward to assisting the industry with best practices and ensuring we’re working in tandem to make the industry stronger and more resilient than ever before.”
LinkedIn
Rob Paterson
CEO, Best Western Hotels & Resorts GB
“I'm most passionate about creative, commercial marketing. I believe commercial creativity is what separates the good from the great hoteliers.”
LinkedIn
Sunish Sadasivan
Vice President of E-Commerce & Revenue Management, Chroma Hospitality
“As hoteliers, we should be able to give the best offers to our bookers direct. If OTAs are able to take advantage of our rates - shame on us! But, together, we take the power back from them. Direct should always be best.”
LinkedIn
Colette Labis
Director of Partnerships & Distribution, Westgate Resorts.
“Direct really is best! It can enable you to service your customers without having to consult with a third party and even protect your guests from encountering fraudulent third parties that can ruin their vacation!”
LinkedIn
Nicolas Durand
Distribution expert
“I'm excited to share best practices with hoteliers who go through similar challenges. I will also represent hotels in the Middle East!”
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Chetan Patel
Vice President, Digital & CRM, ONYX Hospitality Group
“Direct just makes more sense! With 18 years of distribution, digital marketing, loyalty and CRM experience, I know the levers that affect hotel performance online.”
LinkedIn

Panel of 2019

Joe Pettigrew
Director of Revenue Maximisation, Europe Hotels, Starwood Capital Group
LinkedIn
Blessy Townes
Vice President & Head of Digital, Discovery Hospitality
LinkedIn
Rob Paterson
CEO, Best Western Hotels & Resorts GB
LinkedIn
Katherine Solomon
Corporate Director of Revenue Management, Arlo Hotels
LinkedIn
Justyn Hornor
Senior Product Manager, Las Vegas Sands Corp.
LinkedIn
Nicolas Durand
Senior Director of Global Distribution, Jumeirah Hotels & Resorts
LinkedIn
Pelayo Pando
eCommerce Business Development & Market Strategy Director, NH Hotel Group
LinkedIn
Dr Jan Sammeck
Director of eCommerce, Deutsche Hospitality
LinkedIn
Inderpreet Banga
Vice President Channel & Distribution Strategy, Wyndham Hotels & Resorts
LinkedIn
Ludovic Cacciapaglia
Assistant Vice-President Global Distribution, Shangri-La Hotels & Resorts
LinkedIn