Objectives | Solutions | Results |
---|---|---|
This group had traffic coming to their hotel websites but their conversion rate wasn't very high. They needed tools to help influence their website visitors and encourage them to book direct. |
Targeted Messages allow the hotels to convert more customers by showing them personalized, targeted content and offers. Price Check communicates that the cheapest price is available direct on the hotel’s website. |
$41kincremental revenue generated by Targeted Messages |
The group wanted to battle price undercutting and understand the sources of their rate disparities. | The Parity Management dashboard monitors disparities on OTAs and provides relevant information to help hotels take action. | 93% Decrease in undercut rate |
The group wanted to increase their meta traffic volumes and ROAS (return on ad spend) whilst reducing OTA costs. | Triptease Meta adjusts the bid for every guest depending on demographic and behavioural data, room availability data, parity data and CRS data. | $75k Revenue generated in one month with Triptease Meta. |