18% growth in booking engine performance |
14% revenue uplift |
The Discovery Leisure Company, Inc. (TDLCI) is an independent hospitality group that owns and manages a collection of hotels and resorts in incredible locations across the Philippines. Their growing portfolio of award-winning properties is renowned worldwide for its signature Filipino hospitality. Four out of five of Discovery’s hotels are driving direct bookings on their websites with Triptease.
‘Book Direct’ is at the heart of Discovery’s digital strategy. Their digital transformation has enabled the company to grow its direct revenue stream above and beyond annual targets, as well improve room profitability, drive guest loyalty and retention, and invest in acquisition and engagement technologies that support the group’s vision of ‘Pioneering Filipino Hospitality’.
As one of the most digitally-advanced hotel brands in the Philippines, the team at Discovery was looking for a direct booking platform that could keep up with their aims of increasing website dwell time, engagement and conversion. Luckily, Triptease was the perfect fit.
Blessy Townes
Group Director Digital Marketing
Discovery’s hotel websites are integrated with Triptease’s full Direct Booking Platform, featuring Parity Management, Targeted Messages, Chat and Insights into the website traffic and conversions. The company had previously explored another live chat and found it to be a promising booking channel; however, its features were limited and the team at Discovery decided to look for something more advanced.
Blessy Townes
Group Director Digital Marketing
Blessy Townes
Group Director Digital Marketing