[WATCH] Can third parties identify gaps in your distribution plan?

Acquiring new types of guests can be difficult, time-consuming and expensive. OTAs can help target new segments of travellers for you - but should hotels rely on those relationships?
Hear from Genevieve Materne, Vice President Global Distribution Strategy at Hyatt Hotels Corporation, about the impact that short-term gain may have on your long-term sustainability, and how to take back control of both your cost and inventory.