What sets your brand apart?

To compete in a crowded world, a hotel brand needs to stand out. But beyond that, what are the qualities that consistently breed success? In this guest post, PACE Dimensions Managing Director Tim Davis examines the key factors for differentiation in today’s hotel market. Success doesn’t depend on... read more »

[INFOGRAPHIC] Hotels and influencer marketing

This is a guest post by The Europe. We’ve seen the proliferation of influencer marketing throughout the broader marketing niche in recent years. Basically, “influencer marketing” is a marketing activity whereby brands including hotels leverage the social media following of various individuals who are deemed to have influence due... read more »