Guest Experience

11

Dec

Keep your digital simple: Why less is more when it comes to digital marketing

This is a guest post from Michael Zayas, Corporate Director Digital Marketing & eCommerce at Triptease client Real Hospitality Group. Interested in contributing to the Triptease blog? Get in touch with your Direct Booking Coach or email us as content@triptease.com. The term 'less is more' makes a lot... read more »

09

Nov

Less is more: What real guests told us about website messaging

At Triptease we’re committed to helping hoteliers drive direct bookings on their websites. There’s nothing we like more than speaking to our clients about what’s working well and what we could build next to make their lives easier. But there’s another group of people we’re... read more »

26

Oct

How hoteliers can turn audience insights into a higher conversion rate

This is an article by one of Triptease's Direct Booking Coaches. You can find out more about our coaching programme and meet the team here. Among the many challenges that hoteliers face, being able to quickly amend content on their direct channels ranks high on the list. By definition, the... read more »

11

Oct

Search Engine Optimization for hotel websites

This article comes from one of Triptease's Direct Booking Coaches. Get in touch to find out how the Direct Booking Coaches can help your hotel. Even in an industry where acronyms reign supreme, there are few heard of more commonly than SEO. Standing for Search Engine Optimization, SEO is the... read more »

17

Sep

Quick and easy website testing for hotels [Part 2]

This article is from Triptease's Customer Success team. Get in touch to find out how the Direct Booking Coaches can help your hotel. Is your website pushing guests away? Today's consumers don't have a great deal of patience for frustrating or difficult online experiences. If a site or app is... read more »

31

Aug

How do you decide which visitors to target on your hotel website?

This article is from Triptease's Product Tech team. Check out our Platform page to see what we build! We've recently added Performance by visitor country data to the Insights Dashboard in the Triptease Platform. This allows hotels to understand their website traffic in more depth, and use that knowledge to... read more »

30

Aug

Quick and easy website testing for hotels [Part 1]

This article is from Triptease's Customer Success team. Get in touch to find out how the Direct Booking Coaches can help your hotel. Homepage tour Guests are on your website. They made it through the chaos of web searches, millions of distractions, and are one step away from clicking the... read more »

22

Aug

[WATCH] Improving the digital guest experience with Triptease

Our recent webinar hosted by Triptease Co-Founder and Chief Product Officer, Alasdair Snow, and Principal Product Marketing Manager, Thomas Griffiths, walked hoteliers through the complex digital journey faced by guests on their path to booking. Al and Thomas drew on a wealth of industry and product knowledge to devise a... read more »

18

Jul

Price transparency: why hotels need to become choice architects

The internet created a price-savvy generation of consumers with an increased perceived value of undertaking a price search. Research on price sensitivity combined with using online medium based on the data gathered from hospitality industry confirmed that websites should make it easy for customers to search for price attributes. For... read more »

30

Apr

Segmentation throughout the guest journey - Part 2 of 2

We've teamed up with Cendyn for this two-part blog series on segmentation. In our first post, Triptease took a look at segmenting offers to potential guests on your website. In part two, Cendyn walk us through how to segment your marketing after the guest makes a booking. Segmentation after the... read more »

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