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Traffic acquisition
The Direct Booking Playbook: Build your own strategy for direct booking success
Rob Funnell · February 05, 2020
There is no quick fix you can make to increase your hotel’s direct bookings. Investing in...
[WATCH] Could your acquisition strategy be costing you direct bookings?
Alisa Voitika · November 05, 2019
The Direct Booking Summit is always a hub for conversation on the latest and best acquisit...
America or Asia? The surprising truth of metasearch success
Rob Funnell · August 27, 2019
The potential customer’s searcher region is a particularly unique variable when it comes t...
[WATCH] How to make the most of metasearch with Google and Triptease
Rob Funnell · August 21, 2019
Google Hotel Ads is a popular price comparison tool for hotel searches on Google, and its...
Smarter data journeys: The tricks OTAs are already using
Rob Funnell · August 20, 2019
Acquisition vs Conversion. Since the dawn of the internet, these two crucial elements of t...
Winter or weekends? The surprising truth of metasearch success
Rob Funnell · August 08, 2019
A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro...