Your agentic marketing week
Make the Agent part of your weekly marketing routine. Use these prompts for inspiration each week, share your context and examples, and keep asking questions.
Understand what’s happening
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Get your weekly overview
- All channels
How did [Hotel name / my whole portfolio] perform last week compared with the week before? Show the key results in a table and highlight the biggest changes.
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Understand what changed
- All channels
What’s driving these changes, and what would you recommend we focus on this week?
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Get your month-end report
- All channels
Use this at month end.
Create a report for [Hotel name / my whole portfolio] for [Month Year]. Compare performance with the previous month and the same month last year. Summarize the key results and recommend what to focus on next month.
Find guests worth targeting
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Understand your top guest segments
- All channels
Who are the top guest segments at [Hotel name]? Show their booking behavior, main markets and revenue contribution. Which would you recommend we prioritize, and why?
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Find guests for specific dates
- All channels
Which guest segments book stays at [Hotel name] during [stay date range, seasonal period or key date, e.g. Valentine’s Day]? How far ahead do they book, and which audiences and offers should we prioritize?
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Match your offers to the right guests
- All channels
- Web
Here’s our offers page: [URL]. Which guest segments are the best fit for each offer? Recommend the strongest opportunity and how we should tailor the message.
Create a seasonal campaign
Use these prompts for Black Friday, Singles’ Day (11.11), the festive season or another seasonal campaign.
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Get advice on your seasonal campaign
- Web
What website messages would you recommend for our [Black Friday / Singles’ Day / festive] campaign? Our goal is [goal], and here’s our offer: [URL]. Explain who to target and why.
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Turn your seasonal offer into a website message
- Web
Create a website message for [Hotel name] using this offer page: [URL]. Tailor it to [guest segment], link the button to [booking link] and show me desktop and mobile previews. Ask me for any missing offer details.
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Add your own images and inspiration
- Web
Use the attached hotel photo in this message. Take inspiration from the attached [color palette / design example] for the style, while keeping it consistent with our brand. Show me the updated desktop and mobile previews.
Identify OTA undercuts and take action
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Find your biggest parity issues
- Parity
Which OTAs are undercutting [Hotel name] for [upcoming month / stay dates]? Show the biggest rate differences, separating Google Hotel Ads from the OTAs’ own websites.
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Decide what to tackle first
- Parity
Most of our guests come from [markets]. Which undercuts should we prioritize, and why? Summarize the evidence and recommended next steps so I can share them with the team.
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Check live rates for upcoming stays
- Parity
Is [OTA] undercutting [Hotel name] on Google Hotel Ads right now for a stay from [future check-in date] to [future check-out date]? Compare the direct and OTA rates and include screenshots where available.
Review your paid ads and budgets
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See where your money is working
- Paid Search
- Retargeting
For license customers.
Show ad spend, return on ad spend and spend versus budget for [Hotel name / my whole portfolio] over the last [4] weeks, broken down by channel. Where would you recommend reviewing our budgets, and why?
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Refresh your Paid Search callouts and sitelinks
- Paid Search
Here are our current offers: [paste offers]. Suggest Paid Search callouts and sitelinks within Google’s character limits. Flag any existing sitelinks promoting expired offers.
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Update a monthly budget
- Paid Search
- Retargeting
Use this when you’ve decided on a change.
Set the [Metasearch / Paid Search / Retargeting] budget for [Hotel name] to [amount and currency] a month from [month and year]. Show me the change for approval before applying it.