AI-powered hotel metasearch

Win on Google Hotel Ads without overpaying.

Triptease Metasearch uses AI bidding, live parity data and your own guest signals to outperform OTAs on metasearch, and put more revenue through your direct channel.

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15-minute call · No commitment · We'll benchmark your hotel against similar properties

Trusted by 12,000+ hotels worldwide · Google Hotel Ads Premier Partner
The problem

Guests are searching for your hotel.
OTAs are taking the booking.

More than half of hotel bookings now start on a metasearch site like Google Hotel Ads, Tripadvisor or Trivago. It's where guests compare prices side-by-side and decide who to book with.

The problem: OTAs spend millions automating their bids, and they undercut your direct rate the moment your back is turned. If you're not bidding intelligently, with your live price, your parity status and your own guest data, you're paying for clicks that don't convert, or losing the guest to Booking.com entirely.

OTAs out-bid you

on the auctions for your own brand name, driving up your CPCs and your costs.

Manual bidding can't keep up

with prices that change hour by hour, room type by room type, market by market.

Parity gaps quietly bleed revenue

and you only find out at month-end, when the booking is already lost to an OTA.

The solution

Metasearch on autopilot, built to win against OTAs.

Triptease Metasearch is a fully-managed channel for Google Hotel Ads, Tripadvisor, Trivago, Bing and Kayak. Our AI makes 80M+ bid adjustments every day across the hotels we manage, and 30,000+ for your property alone, using your live rates, parity status and on-site guest signals, so your budget goes to the auctions you can actually win.

You bring your hotel. We bring the technology, the data and a dedicated metasearch expert.

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By the numbers

The numbers hotels see after switching to Triptease.

+35%
Uplift in direct revenue after switching to Triptease
2×
Industry-average meta revenue as a share of direct booking revenue
16%
Of website revenue driven by metasearch for top performers
80M+
AI bid adjustments daily across our managed hotel portfolio

Based on Triptease customer data and Google Hotel Search benchmarks. Your free audit shows the revenue opportunity for your property.

How it works

Live on Google Hotel Ads in days, not months.

01
Day 1

Connect your rates

We link your booking engine and price feed to Google Hotel Ads, Tripadvisor, Trivago, Bing and Kayak, using your existing stack. No replatforming.

02
Always on

Let the AI bid for you

Our algorithm reads live rate, parity, occupancy and 30,000+ guest signals to bid more on auctions you can win, and pull back when you can't.

03
Result

Win the booking direct

Guests see your hotel up top at a competitive rate and click through to your direct site instead of an OTA. You keep the margin, and the guest data.

Why Triptease

Why hoteliers choose Triptease over generic metasearch agencies.

AI-powered algorithmic bidding

Most providers update bids a few times per day. Ours adjusts them millions of times, using data science, not rules of thumb.

→ 2× the industry average meta revenue.

Parity-aware bidding only Triptease

The only metasearch provider that bids based on your live parity status. We lean in when you're competitive, hold back when OTAs undercut.

→ Protects your ROI.

Powered by your own guest data

10× more on-site behavioral signals than other providers. Bid more for guests who actually look like they'll book. Ignore the tire-kickers.

→ Higher ROAS, less wasted spend.

Match OTAs before the click

Competitors price-match at the booking engine. Triptease updates the price inside Google Hotel Ads, for higher CTR, fewer guests lost to OTAs.

→ No Google price-inaccuracy risk.

One platform. Every metasearch channel that matters.

We manage every major auction from a single dashboard, with one unified price feed and one set of reporting.

Triptease
Google Hotel Ads
Tripadvisor
Trivago
Bing Hotels
Kayak
Skyscanner
Customer story · Warwick Hotels & Resorts

+35% uplift in direct revenue after switching to Triptease.

Warwick Hotels & Resorts moved from a manual bidding strategy to Triptease's AI-led algorithm. Within months, they were winning auctions they used to lose to OTAs and keeping more of every booking on their direct channel.

" Triptease are a fantastic partner to collaborate with over the years as we have shared the same methodologies from the onset to increase our direct booking market share.
Alan Gonzalez
Group Director of e-Commerce & Distribution, Warwick Hotels & Resorts
→ See more customer stories
The free audit

What you'll walk away with from a 15-minute call.

  • Your metasearch revenue benchmark

    Based on your hotel's Google search volume vs. similar properties in your market.

  • A live parity check

    We'll show you exactly where OTAs are currently undercutting you, and by how much.

  • A bidding gap analysis

    Where your current strategy (or lack of one) is leaving money on the table.

  • A clear next step

    With no hard sell. If we're not the right fit for your property, we'll tell you.

Get my free metasearch audit →
Book your audit

Book your free 15‑minute audit.

Tell us about your property and a Triptease metasearch specialist will reach out within one working day.

  • Custom revenue benchmark for your hotel
  • Live parity scan vs. major OTAs
  • No commitment, no pushy follow-ups
FAQ

Questions hoteliers ask before getting started.

How is this different from running Google Hotel Ads ourselves?

Google Hotel Ads gives you the auction. It doesn't give you the bidding intelligence. Most hotels who run meta in-house bid the same on every auction, every guest, every date, which means you overpay on low-converting clicks and underbid on the ones you'd win. Triptease layers AI, parity data and your own guest signals on top of Google's auction so every dollar works harder.

Will it conflict with my booking engine or PMS?

No. Triptease plugs into your existing booking engine and price feed. We don't replace anything. Most hotels go live in days, not weeks.

How do you charge?

We offer flexible models: pay-per-stay (commission), CPC, or a fixed license fee, so you can pick the structure that fits your margins. We'll walk through pricing on the call.

What channels do you cover?

Google Hotel Ads, Tripadvisor (including TASP and TPA), Trivago, Bing Hotels, Kayak and Skyscanner, all managed from a single platform with unified reporting.

How long does it take to go live?

Most hotels are running on Google Hotel Ads within days of kick-off. We connect to your existing booking engine and price feed using standard hotel connectivity (WIHP, Rockhopper, Live Query and others). No replatforming, no PMS migration, and no new tracking pixels for your team to build.

How will I know it's actually working?

You get a single Triptease dashboard showing impression share, click-through rate, conversion, ROAS and net direct revenue across every channel (Google Hotel Ads, Tripadvisor, Trivago, Bing and Kayak), alongside regular performance reviews with your metasearch team. Every booking is tied back to the channel and the auction it came from, so you can defend the spend internally.

We're a small independent. Is this overkill?

Triptease works with everything from independent boutique hotels through to global chains. The auction mechanics are the same; the budget and bidding strategy scale to your property. The free audit will tell you honestly whether your search volume is large enough to make metasearch a worthwhile channel, and if it isn't, we'll say so.

What if our rate parity isn't perfect right now?

Most hotels we audit have parity gaps somewhere. You're not alone. Triptease's bidding is parity-aware by design: when OTAs undercut your direct rate beyond your tolerance (default 5%), we automatically pull spend back on those auctions instead of paying to send guests to a cheaper OTA price. The audit includes a free parity check across your top OTAs so you can see exactly where you stand.

Can Triptease help us fill low-demand dates without discounting?

Yes, through our Automated Date Boost add-on. We connect directly to your RMS (Duetto, FLYR, IDeaS, Atomize and others) and use your forecast to automatically increase Google Hotel Ads bidding on dates that fall below an occupancy threshold you set. When occupancy recovers, the boost stops automatically. It's a fully-managed alternative to early discounting or paying extra OTA boost commission.

Will I have support running the channel?

Yes. Every hotel is supported by a dedicated Triptease metasearch team (campaign managers, analysts and platform support) who handle setup, ongoing optimization and performance reviews. The exact level of one-to-one contact (e.g. a named account manager vs. shared team support) depends on your plan, and we'll walk you through what's included on the audit call.

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