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THE DATA MARKETING PLATFORM FOR HOTELS

Insight. Automation. Personalization.
More direct bookings.

Hotels use the Triptease platform to grow profits and reduce OTA dependence. Powered by hotel- and guest-specific data, it makes multichannel marketing easier, more personalized and more effective.

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Solving major direct revenue challenges for hotels

From traffic to parity to conversion.

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Reduce your cost of sale

Winning bookings back from OTAs means less commission and fewer cancellations. Triptease helps grow profits, not just revenue, by driving direct bookings across multiple guest touchpoints.

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Stop losing to OTA undercuts

Make sure the best price is always direct with Triptease Price Match. Auto-match OTA prices in real time across metasearch and your website — with zero manual checking or effort.

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Attract more of the right guests

Not all web traffic is worth the same. Attract guests who are more likely to book with a marketing system built on live pricing and intent data, personalization, and deep hotel industry expertise.

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Increase website conversions

Every guest is an individual. Make them feel like one by personalizing their direct booking experience. Evoke emotion, build trust and drive urgency with targeted content that converts more effectively.

THE PLATFORM

One platform. One goal: more direct bookings.

Triptease combines hotel pricing information, guest data and marketing automation in one full-funnel platform. 

01

Insight

See how you're competing, where you're being undercut, and who's most likely to book.

02

Action

Put data into action across channels. Evergreen campaigns adjust in real time.

03

Personalization

Tailor the on-site experience to each guest in real time, using intent and behavior signals.

04

Measurement

Unified, cross-channel data. Attribute booking value accurately across the journey.

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01

Insight

See how you're competing, where you're being undercut, and who's most likely to book.

01-insight-guest-insights-v2
02

Action

Put data into action across channels. Evergreen campaigns adjust in real time.

02-action-campaign-manager-v2
03

Personalization

Tailor the on-site experience to each guest in real time, using intent and behavior signals.

03-personalization-builder-v2
04

Measurement

Unified, cross-channel data. Attribute booking value accurately across the journey.

04-measurement-campaign-reporting-v2
HOW IT WORKS

Flexibility that matches your needs

Decide where you need most help, connect your existing tech, and grow direct.

Select channels

Start with whatever channels you need most. Add more whenever you're ready. Or just run them all at once.

Connect your tech

Triptease plugs into over 180 booking engines and other systems like CRMs and RMSs.

Activate campaigns

Data-driven campaigns go live across the marketing channels you’ve chosen.

Grow direct

More direct bookings, less OTA dependency, higher-value guests.

BUILT FOR YOUR TEAM

Built for teams driving direct bookings

Revenue, marketing, e-commerce: one platform that works across commercial teams.

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Director

"Switching to Triptease was one of the best decisions for our hotel’s booking strategy. It not only helped us increase direct bookings but also gave us the tools to compete with OTAs more effectively."

Paul Dreykluft

Managing Director · Classik Hotel Collection

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Marketing

"Ever since we've been eliminating those higher OTA commissions and shrinking that channel a little bit, [the leadership team] has seen the measurable revenue growth and cost-savings over the past few years."

Franny Mann

Director of Digital Marketing · The Palms Hotel & Spa

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Revenue

"We know there are still so many other things we can do to increase our direct bookings in the future, but we're really satisfied with the trends we've seen from Triptease so far."

Michele D'Agostino

Revenue Analyst · Royal Group Hotels & Resorts 

See how hotels increase direct bookings →
CUSTOMER STORIES

Proven and trusted

Different hotel types. Different markets.
One outcome: more direct bookings.

Grand Traverse Resort and Spa
Grand Traverse Resort and Spa
$1M+

Over $1 million in booking value delivered, with 23% of website revenue driven by Triptease — the resort's best fiscal year in 45 years.

Resort & spa · Acme, Michigan, USA · Metasearch, Retargeting, Messages & Email

See how Grand Traverse hit a 45-year revenue record →
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Song Hotel Sydney
+50%

Direct website bookings grew from 7% to 11% — over 50% growth — with 91% of rates cheaper or in parity and 31% of direct revenue driven by Metasearch.

Profit-for-purpose city hotel · Sydney, Australia · Metasearch, Price Match, Retargeting, Messages & Paid Search

See how Song Hotel beat OTA undercutting →
royal-group
Royal Group Hotels & Resorts
$5M

$5 million in direct booking revenue annually · $190K driven by Metasearch · ~$100K from Retargeting in Q3 2025 alone.

Premium hotel group, 4★ & 5★ properties · Naples, Italy · Metasearch, Messages & Retargeting

See how Royal Group wins direct across segments →
See all customer stories →

See how hotels increase their direct bookings
with Triptease.

Make your direct channel the best place to book. Learn from guest behavior so you can build personalized journeys that convert, and automatically adjust your prices so you beat OTAs every time.

✓ No booking, no fee
FAQS

Frequently asked questions

What is Triptease?

Triptease is a direct booking platform built specifically for hotels. It combines pricing data, guest data, and marketing automation to help hotels increase direct bookings and reduce reliance on OTAs.

How does Triptease help hotels compete with OTAs?

Triptease uses automated metasearch bidding, price matching, and on-site personalization to keep hotels competitive on price and visibility across the booking journey, without manual management.

What is hotel metasearch management?

Metasearch management means bidding for visibility on platforms like Google Hotel Ads, TripAdvisor, and Trivago. Triptease automates this bidding using live pricing and parity data, making over 80 million bid adjustments per day.

What is hotel Price Match?

Price Match automatically detects when an OTA is undercutting a hotel's direct rate and adjusts the direct price to be competitive, both in metasearch and on the booking engine. Hotels control the discount level and which OTAs to match.

Can Triptease help increase website conversion rates?

Yes. Triptease Personalization (Messages) personalizes the booking journey in real time based on guest behavior and intent, helping hotels move more visitors from browsing to booking without development work.

Does Triptease offer retargeting for hotels?

Yes. Triptease Display Ads retargets guests who visited but didn't book, using likelihood-to-convert signals and dynamic pricing in ads. Hotels see an average 44x ROAS from retargeting campaigns.

What is the Triptease Data Marketing Platform?

It is the connected platform that unifies guest, pricing, and parity data across all Triptease products, enabling coordinated campaigns, cross-channel reporting, and consistent performance across metasearch, paid search, on-site, and email.

How does Triptease recover abandoned bookings?

Triptease Email sends automated cart abandonment reminders at 2 hours and 24 hours after a guest leaves the booking engine without completing a reservation, stopping automatically if the guest books.

Does Triptease integrate with existing hotel systems?

Triptease integrates with 120+ booking engines and CRMs. Metasearch connects with Google Hotel Ads, TripAdvisor, and Trivago.

Who is Triptease designed for?

Triptease is built for hotel marketing, revenue and eCommerce teams that want to grow direct revenue, protect margins from OTA commission, and manage performance across channels from a single platform. It works for independent hotels, groups, and resort properties.

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