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UPCOMING PAST
2 July 2024

Booking.com, Google & Digital Markets Act: 
What hotels need to know

See how Booking.com and Google's response to the EU's Digital Markets Act impacts hotel bookings. Learn strategies to thrive in this evolving market.

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UPCOMING PAST
11 September 2024

The 20-minute masterclass: fix OTA undercuts for good

Learn how to outsmart OTAs and boost direct bookings with Triptease's On-Site Price Match. Stop wasting time battling OTA undercuts - watch on-demand now!

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UPCOMING PAST
12 December 2024

A new era for metasearch: Adapt before Google retires commission bidding

Discover how to thrive in a world without commission-based bidding for Google Hotel Ads! Join Triptease and Cendyn to learn how to succeed on metasearch in 2025.

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UPCOMING PAST
6 February 2025

The 2025 direct booking playbook: Winning at digital marketing & metasearch

Prepare for 2025 with our webinar ''The 2025 direct booking playbook: Winning at digital marketing & metasearch''

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UPCOMING PAST
2 April 2025

Demystifying AI: Practical Tips for Hoteliers

How can AI transform your hotel’s success? This webinar is for hoteliers at any stage, whether you're new to AI or looking to optimize your strategy.

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UPCOMING PAST
16 July 2025

จาก SEO สู่ GEO: การปรับปรุงเว็บไซต์โรงแรมของคุณให้เหมาะสมกับการค้นหาด้วย AI ในปี 2025

AI กำลังเข้ามามีบทบาทกับวิธีที่นักท่องเที่ยววางแผนการเดินทาง และส่งผลกระทบโดยตรงต่อธุรกิจโรงแรม คาดว่าภายในปี 2028 การเข้าชมเว็บไซต์โรงแรมโดยตรงอาจลดลงถึง 50% เพราะผู้คนเริ่มใช้ AI เพื่อค้นหาข้อมูลการท่องเที่ยวมากขึ้น ดังนั้นการทำ SEO แบบเดิมอาจไม่พออีกต่อไป

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UPCOMING PAST
29 July 2025

Personalizing the hotel booking journey: How to grow revenue, beat OTAs and win more valuable guests

Your best guests stay longer, spend more, and cost less to acquire - or maybe just book on the dates when you need them most. But how do you reach more of those people across a complicated booking journey, and then convince them to book direct? Your PMS and CRM only tell part of the story. The real signals–who’s in the market, where they’re looking, and what drives them to book–are happening across search, metasearch, and your website.

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UPCOMING PAST
16 October 2025

The Great AI Shake-Up: How automation is reshaping hotel bookings

Discover how AI is reshaping hotel bookings. Triptease experts decode the AI revolution and share how forward-thinking hoteliers are winning with automation.

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UPCOMING PAST
29 October 2025

From SEO to GEO: Optimizing your hotel website for AI search in 2025

AI is changing how people book travel, fast. With voice search, AI summaries, and automated trip planners quickly becoming the norm, Gartner predicts that up to 50% of direct traffic could be lost to AI-driven search experiences by 2028.

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UPCOMING PAST
30 October 2025

On-Demand Webinar: Winning Black Friday: How to turn demand into direct bookings

In this webinar, Chimmy and Sarah explored how hoteliers can win the battle for Black Friday. You’ll hear real-world examples of how hotels use personalization to drive more Black Friday bookings, and look at how you can increase revenue by targeting more valuable guests. Watch this webinar to learn: How hotels are using personalization for Black Friday success Tactics that go beyond price discounts to drive bookings How connected campaigns help to win more valuable guests

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UPCOMING PAST
20 November 2025

The Great AI Shake-Up: Webinar Series

The Great AI Shake-Up is Triptease’s live webinar series uncovering how artificial intelligence is reshaping hotel marketing. Learn from industry experts how to use AI to attract, convert, and retain guests more effectively.

Sign up now
UPCOMING PAST
22 January 2026

Revenue & Relations vol. 3: Exklusives Event für Hoteliers, 22. Januar 2025

Einladungsveranstaltung am Donnerstag, 22. Januar 2025, 17 Uhr mit begrenzten Plätzen – speziell für ausgewählte Hoteliers und Partner. Der Fokus liegt auf echten Gesprächen zu zukunftsweisenden Themen rund um Revenue & CRM. Hochkarätige Kontakte, lebendiger Austausch und Drinks on the house bis 22 Uhr.

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Customer Success Stories

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Direct Booking Strategies

GCP Hospitality: A pragmatic, data-driven approach to direct bookings with Triptease

Learn how GCP Hospitality leverages Triptease's tools to drive direct bookings ...

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Direct Booking Strategies

How The Inn at Christmas Place uses Triptease to help maintain over 90% direct bookings

Discover how family-owned destination hotel The Inn at Christmas Place uses ...

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Direct Booking Strategies

How HI USA generates six-figure monthly revenues through Triptease tools

Learn how Hostelling International USA leveraged Triptease's direct booking ...

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Direct Booking Strategies

Safi Hoteles: Elevating direct strategy from the top down

Learn how Safi Hoteles is enhancing its direct booking strategy with Triptease ...

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Direct Booking Strategies

Building a BIG direct booking strategy with a smaller team: the Palms Hotel & Spa

Discover how The Palms Hotel & Spa increased direct bookings from 23% to 34% ...

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Direct Booking Strategies

How Song Hotel Sydney works with Triptease to minimize OTA undercuts and boost direct revenue

Discover how Song Hotel Sydney partners with Triptease to boost direct ...

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Direct Booking Strategies

How Dr. Wilkinson's Resort recovered $222K with Triptease Retargeting

Learn how Dr. Wilkinson's Resort boosted direct bookings and revenue with the ...

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Metasearch & Distribution

How Triptease is helping The Views grow its direct share in a wholesale-dominated market

Learn how The Views Hotels swapped to Triptease to boost direct bookings and ...

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Metasearch & Distribution

How Lub d uses Triptease Metasearch to power its marketing mix

Discover how Lub d increased direct bookings and revenue by leveraging ...

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Metasearch & Distribution

How the Royal Park Hotel is using Triptease to power its direct bookings

Discover how the Royal Park Hotel increased direct bookings by leveraging ...

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Guest Experience

Black Friday and beyond: How Keahotels uses messages to power promotions

Discover how Keahotels uses Triptease's on-site personalization to optimize its ...

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Metasearch & Distribution

Moving to Triptease for commission-based meta: Coho Services' success story

Learn how Coho Services delivered significant growth for their portfolio of ...

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Metasearch & Distribution

How Classik Hotel Collection built a brand-new direct booking strategy

Discover how Classik Hotel Collection transformed their booking strategy with ...

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Metasearch & Distribution

How to maximize direct bookings: Lessons from Kingston Hotels Group

Discover how Kingston Hotels Group boosted direct bookings by leveraging ...

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Metasearch & Distribution

Royce Hotels beats OTA undercutting and boosts conversions by 158%

Discover how The Royce Melbourne used Price Match on Metasearch to overcome ...

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Metasearch & Distribution

Automated emails achieve 297x ROI within two months of go-live

Amarante overcomes customer data challenges by letting Triptease send high ROI ...

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Pricing & Parity Strategy

How Yays solved their OTA rate parity issues with Triptease

Yays Concierged Boutique Apartments boosted their hotel's direct revenue by ...

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Guest Experience

How EOS Hospitality generated $200k with Triptease Email Capture

Learn how EOS Hospitality successfully captured first-party data that ...

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Metasearch & Distribution

Carlton Hotel generates $253k in six months using Price Match 

Cost-effective, cutting-edge technology and a supportive team helped Carlton ...

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Metasearch & Distribution

One King West sees ROAS increase by 97% using Price Match

Increase direct bookings and ROAS with Triptease's Price Match solution. Learn ...

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Metasearch & Distribution

How Dream Inn Santa Cruz are edging out OTAs using Price Match

Discover how Dream Inn experienced remarkable growth with 24% more impressions ...

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Metasearch & Distribution

Frasers Hospitality sees 200% increase in metasearch conversion rates

Switching to Triptease Metasearch led Frasers Hospitality to see a significant ...

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Metasearch & Distribution

How a 4% Price Match discount doubled McDreams Hotel's Metasearch CTR

Price Match helps hoteliers tackle price undercutting on metasearch, increasing ...

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Metasearch & Distribution

Warwick Hotels sees a +35% increase in revenue from Google Hotel Ads

Triptease helped Warwick Hotels and Resorts grow their direct booking revenue ...

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Metasearch & Distribution

The Brown Hotel drove $787k revenue by reducing their reliance on OTAs

The Brown Hotel used Triptease Metasearch to reduce its dependence on OTAs by ...

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Pricing & Parity Strategy

SunStream Hotels & Resorts save $60K by reducing undercut rate

How SunSteam Hotels & Resorts got on top of their parity and generated $150K of ...

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Pricing & Parity Strategy

Deutsche Hospitality reduces OTA disparities by 50%

How a European hotel chain halved disparities and saw their direct bookings ...

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Metasearch & Distribution

Macdonald Hotels & Resorts increased conversion rates by 143%

Macdonald Hotels & Resorts achieved a 143% increase in conversion rates using ...

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Metasearch & Distribution

Saltwater Hotels & Resorts achieves 15x ROAS with Triptease Metasearch

Learn how to reduce your reliance on OTAs and regain control of your rate ...

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Metasearch & Distribution

Archipelago International drives direct bookings with Triptease

Find out why this 200-hotel group chose Triptease as their partner - and the ...

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Pricing & Parity Strategy

How a hotel group in Bali reduced their undercut rate from 60% to 7.7%

How a hotel struggling with OTA rate parity was able to use the Triptease tools ...

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Pricing & Parity Strategy

How Parker Hotels used Messages to drive $17K average campaign revenue

How Parker Hotels improved rate parity with OTAs, & used Triptease Messages to ...

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Pricing & Parity Strategy

How New Orleans Hotel Collection drove $242K in two months

How New Orleans Hotel Collection lowered distribution costs by reducing its ...

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Pricing & Parity Strategy

Ramada Encore increased guests' likelihood to convert by 8.69x

How Ramada Encore used Triptease tools to identify and tackle wholesale rate ...

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Metasearch & Distribution

Driving high-value guests to your site and improving conversion rates

How a hotel management group in the Philippines used the Triptease tools to ...

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Pricing & Parity Strategy

How Hotel Interlaken improved conversion rates by 9x

Discover how Hotel Interlaken tackled rate disparity with Triptease pricing ...

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Pricing & Parity Strategy

The Discovery Leisure Company's digital transformation

How renowned independent hospitality group transformed their digital strategy ...

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Pricing & Parity Strategy

How Nouvo City Hotel drove ฿200K in two months with Triptease Messages

Find out how Bangkok's Nouvo City Hotel overcame rising OTA commission costs, ...

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Pricing & Parity Strategy

Hotel on Rivington sees a 30% increase in conversion rates

How Hotel on Rivington has used the Triptease tools to grow revenue and better ...

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Pricing & Parity Strategy

Luxury hotel in Bali drives £134K in revenue over five months

How a luxury hotel in Bali drove $134K in revenue over five months using the ...

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Pricing & Parity Strategy

Hotel Grand Chancellor decreases disparity rates by 22%

How Hotel Grand Chancellor used the Triptease Direct Booking Tools to tackle ...

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Pricing & Parity Strategy

Beautiful Bedrooms by Fuller's see 21:1 ROI with Triptease tools

Learn how Beautiful Bedrooms by Fuller's reduced their reliance on OTA ...

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Pricing & Parity Strategy

Elevation Hotel and Spa, Mount Crested Butte, Colorado

How Elevation Hotel and Spa in Mount Crested Butte, Colorado tackled OTA rate ...

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Metasearch & Distribution

Centro Hotels drives 445K€ in their first year using Triptease tools

Learn how Centro Hotels tackled rate parity on OTAs and metasearch engines with ...

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Pricing & Parity Strategy

Baur au Lac sees significant uplift in conversion rates with Triptease

How Triptease provides the best tools and support to meet the hotel’s needs and ...

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Pricing & Parity Strategy

Best Western Great Britain sees 10:1 ROI with Triptease

Best Western GB successfully partners with Triptease to reinforce their ‘Book ...

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Guest Experience

Alcron Hotel drives $27K of revenue through On-site Messages

How Alcron Hotels used the Triptease tools to develop their independent brand ...

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Metasearch & Distribution

Auberge Resorts Collection uses Triptease to drive direct bookings

How Auberge Resorts Collection uses the Triptease platform to drive more direct ...

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Metasearch & Distribution

Luxury Family Hotels increases revenue by 24% with Triptease

Luxury Family Hotels boosts direct bookings by increasing booking engine ...

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blog

Quick hotel strategy tips: Must-read insights for October '25

Subscribe to Triptease's Direct Booking Digest and get the latest industry news, ...

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blog

Triptease and Hospitality Solutions

Triptease Announce Strategic Partnership to Accelerate Direct Bookings for Hotels ...

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blog

Quick hotel strategy tips: Must-read insights for September '25

Stay updated with the latest hotel strategies in AI, direct bookings, and loyalty ...

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blog

BCG predicts $15 trillion in travel spending in 2040: How can hotels capture their share?

Discover strategies for hoteliers to target new markets, capture new demand, and stay ...

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blog

Junk fees just cost Booking.com $9.5M–is your hotel fully compliant?

Booking.com just paid 9.5 million dollars to settle a price display lawsuit in Texas. ...

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blog

Quick hotel strategy tips: Must-read insights for August '25 (Part 2)

Subscribe to Triptease's Direct Booking Digest for your one-stop hospitality update. ...

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blog

Google's Travel Feeds in Search Ads now available on Triptease Paid Search

Boost your SEM performance with Google’s Travel Feeds in Search Ads–now available via ...

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blog

Quick hotel strategy tips: Must-read insights for August 2025 (Part 1)

Triptease’s Direct Booking Digest is your key to the latest updates in hospitality ...

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blog

Quick hotel strategy tips: Must-read insights for July '25

Discover the latest hospitality trends for July '25, from AI-driven search changes to ...

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blog

Triptease and Revinate Announce Partnership to Increase Direct Bookings

Triptease and Revinate Announce Partnership to Increase Direct Bookings Leading ...

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blog

What ChatGPT agent could mean for hotel bookings

ChatGPT has a new agent mode that combines its existing Operator and Generative ...

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blog

From SEO to GEO: Navigating the new world of search

Learn how AI is transforming hotel bookings and discover key strategies to optimize ...

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blog

Has Google Gemini just made Metasearch even more important?

The next step in AI-assisted booking journeys? Metasearch has made the leap into ...

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blog

Can Manus.ai’s autonomous AI agent navigate your booking engine?

Can Manus.ai's advanced AI agent handle hotel bookings on popular engines? Discover ...

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blog

Triptease Messages: A new era of hotel website personalization

Personalize the booking journey like never before. With Triptease Messages, hoteliers ...

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blog

Triptease introduces new ways for hotels to win more valuable guests

Triptease introduces new ways for hotels to grow direct bookings and win more ...

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blog

The Triptease DMP: Integrated hotel marketing to win more valuable guests

Learn how new features in the Triptease Data Marketing Platform help hotel teams to ...

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blog

All talk, or reclaiming control? Europe’s legal battles against Booking.com

Europe's hoteliers are challenging Booking.com's dominance through collective legal ...

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blog

Top 10 takeaways from Direct Booking Summit Dallas: What hotel teams need to know

Discover key insights from the Direct Booking Summit in Dallas to enhance your ...

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blog

How does ChatGPT’s AI Agent, Operator, feel about your booking engine?

AI agents like ChatGPT's AI Operator have the potential to disrupt the world of ...

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blog

AI Agents and automation: Streamlining manual reporting at Lotte Hotels

Watch how Triptease helped Lotte Hotels streamline their weekly reporting through ...

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blog

Quick hotel strategy tips: Must-read insights for April '25

Essential insights and strategies for hoteliers in April 2025, from AI tools in ...

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blog

Perplexity AI introduces new hotel search agent

Learn about Perplexity AI's new hotel search agent, developed in partnership with ...

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blog

Quick hotel strategy tips: Must-read insights for March '25 (Part 2)

Triptease's Direct Booking Digest is here to ensure you get all the best hospitality ...

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blog

Win more direct bookings this Easter: 5 top tips for increasing website conversion

Boost your hotel's direct bookings this Easter with personalized website messaging. ...

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blog

Triptease & Cloudbeds partner to help hoteliers boost direct bookings

Triptease partners with Cloudbeds to provide hoteliers with advanced digital ...

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blog

Quick hotel strategy tips: Must-read insights for March '25 (Part 1)

Triptease's Direct Booking Digest delivers all the top headlines for hotels, with ...

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blog

ITB 2025: Top takeaways and tips for hotels

Discover our key insights from ITB Berlin 2025 that can help hotels optimize direct ...

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blog

The end of Google’s commission based metasearch: The experts weigh in

The end of Google’s CPA model is here. Learn how hotels can move forward on ...

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blog

The Direct Booking Summit: Helping hotels reduce OTA reliance

Join us at the Direct Booking Summit 2025 in Dallas to learn strategies that reduce ...

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blog

6 hotel marketing trends for 2025 – and how you can take advantage of them

Discover key hotel marketing trends for 2025, including AI content strategy and ...

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blog

Quick hotel strategy tips: Must-read insights for Feb '25

Stay updated with Triptease’s Direct Booking Digest for crucial insights on AI in ...

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blog

AI for Hoteliers: Boost your travel blog’s SEO & drive more traffic

Boost your hotel's SEO with AI-driven travel blogs to attract more web visitors and ...

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blog

Are “10 blue links” the future of Google metasearch?

Alongside Google’s regular efforts to test and optimize, compliance with the Digital ...

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blog

Quick hotel strategy tips: Must-read insights for Jan '25 (Part 2)

Triptease’s Direct Booking Digest is your skimmable newsletter highlighting ...

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blog

Quick hotel strategy tips: Must-read insights for Jan '25

Discover strategic insights for hoteliers, focusing on AI-driven personalization, ...

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blog

The FTC has banned “junk fees” in the US: What does that mean for hotels?

The US Federal Trade Commssion (FTC) has officially announced the end of “junk fees” ...

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blog

Booking.com’s DMA workshop: Stakeholders weigh in on the OTA’s approach

Is Booking.com compliant with the DMA? Discover key learnings, insights and ...

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guides

[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?

Optimize your hotel's website for Travel Tuesday and flash sales with our tips to ...

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blog

Booking.com’s DMA approach: A bit more transparency, but not much else

Is Booking.com’s response to the Digital Markets Act adequate? Discover how the OTA ...

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blog

WTM London 2024: AI, Digital Marketing, and Business Travel Trends

The WTM London 2024 event showcased key trends in the travel industry. We’ve ...

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blog

Booking.com’s DMA deadline is approaching — what can hoteliers expect?

Discover how the EU's Digital Markets Act impacts Booking.com, and what changes we ...

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blog

Hotel member rates: Should they stay or should they go?

It’s time to move away from relying on price as the main lever for your loyalty ...

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blog

How hotels are displaying resort fees in the wake of CA’s Junk Fee Law

Not sure how to present resort fees on your booking engine? See concrete examplesof ...

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blog

New EU ruling marks the end of Booking’s price parity clauses

The ECJ has ruled that Booking's EU parity clauses are gone for good. Learn what this ...

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blog

Price Matching: OTAs are doing it, should you?

Discover how automated price-matching tools help hotels reduce OTA commissions, win ...

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blog

The tricky world of metasearch: trivago's balancing act

The under-pressure metasearch has been trying out a new way of displaying its search ...

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blog

Is Expedia's Automatic Rate Match worth it? What hotels need to know

Discover the pros and cons of Expedia's ARM tool, and learn how alternate strategies ...

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guides

Hotelier’s guide to turning email into a high performing channel

This guide explores the impact that email marketing can have across the entire ...

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guides

Metasearch findings: When deeper discounts don't win the click

How you can outsmart the OTAs with dynamic pricing, not deeper discounts.

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on-demand-webinars

Booking.com, Google and the Digital Markets Act

As Booking.com and Google adapt to the Digital Markets Act, it will impact hotel ...

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blog

California’s “Junk Fee Law”: What it is, and what it means for hotels

Learn about California's new 'Junk Fee Law', which promotes transparency in hotel ...

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blog

Google kills metasearch commission bidding (CPA): What next?

Google announced it's ending commission-based metasearch models (CPA). Learn what ...

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blog

How hotels can increase their mobile booking conversion rates

In this quick fire article, we’ll look at some of the common causes of low mobile ...

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on-demand-webinars

Booking’s algorithm is changing — how should hoteliers adapt?

After been forced by the DMA to remove rate parity clauses in the EU, Booking have ...

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blog

CPC or CPA on Metasearch: Which one's right for you?

Ahead of Google’s removal of commission-based metasearch in February, compare the two ...

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on-demand-webinars

The end of OTA undercuts: How hotels can win the pricing battle

Discover how hotels can win the pricing battle against OTA undercuts for good. Learn ...

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guides

Download The Hotelier’s Guide to Fixing your Parity

Being in parity can increase hotel conversion rates by up to 34%. Triptease data ...

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on-demand-webinars

[Video] How to have a ‘Million dollar month’ with Schulte Hotels

Watch Michelle Klein share her process for delivering back-to-back ‘million-dollar ...

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blog

Five options for hotels on commission-based (CPA) metasearch models

Google recently announced the end of commission-based metasearch models for hotels. ...

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blog

[Video] What is Google's Performance Max for Travel Goals?

Learn more about Performance Max for Travel Goals, an alternative to Google's ...

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blog

[Video] What is Target Return on Ad Spend (tROAS)?

Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's ...

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on-demand-webinars

Hotelier’s view: Performance Max & Google removing commission bidding

Angela Lau of The Ascott discusses Performance Max for Travel Goals, an alternative ...

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blog

What is commission bidding (CPA) and why is Google removing it?

Google has announced the end of commission-based metasearch bidding models for ...

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on-demand-webinars

Boost your hotel's online visibility: SEO success in 30 minutes

Watch Alex Velazquez share his process for creating hotel content marketing using AI ...

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on-demand-webinars

[Webinar] Google kills CPA: How hotels can still win on metasearch

Google's killing commission-based models on metasearch. Join the webinar to get ...

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blog

Rethinking metasearch budgets in the response to Google's CPA changes

Find out why proactive financial planning for hotels in light of Google's metasearch ...

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blog

Video: Experts discuss Google's metasearch CPA announcement

Experts from Triptease discuss what Google's change to metasearch commission per stay ...

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blog

Game over OTAs? 8 innovations to drive direct bookings in 2024

Discover 8 key innovations driving direct bookings in 2024, from automated pricing to ...

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blog

A product that pays for itself: 13X ROI with automated emails

Hotels are now seeing a 13X return on investment (ROI) and 4% website revenue ...

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blog

Who's undercutting you on Metasearch? Free parity health check

Discover opportunities for precision discounting strategies to drive more direct ...

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blog

Two ways hotels can use email data to convert potential guests

There are two ways you can use email data to get new guests and re-engage potential ...

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blog

7 ways to automate great hotel booking journeys this Black Friday

Make hotel digital marketing a stress-free experience this Black Friday with tips to ...

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guides

Download the Direct Booking Summit Chicago Key Learnings Report

Download your free report for insights, data & practical tips on everything from ...

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guides

The Hoteliers’ Guide to Metasearch Pricing in 2024

Stop letting OTAs control your pricing strategy. Download the guide now for the ...

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blog

New Metasearch undercut data: How does your hotel benchmark?

Find out how your hotel benchmarks against the OTAs according to Triptease 2023 ...

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blog

Maximizing returns: Navigating budgets and costs in hotel Paid Search

Essential strategies, tips and best practices for hoteliers to optimize costs and ...

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blog

Two ways your booking engine leaks revenue (and how to fix it)

Recover lost bookings with 100% automated emails. Send cart abandonment to guests who ...

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blog

An end to unfair practices: New laws to rein in power of OTAs

New EU legislation, the Digital Markets Act, could hand power back to hotels and ...

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blog

McDreams Hotels doubles their CTR with Price Match on Metasearch

Price Match on Metasearch helped McDreams Hotels tackle price undercutting on ...

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guides

Free Guide: Improve your metasearch strategy and boost revenue

Introducing The Hotelier’s Guide to Metasearch 2023: Your updated guide to winning in ...

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blog

Save time with Triptease. Let ChatGPT write your On-site Messages

Personalise your hotel campaigns effortlessly with Triptease's ChatGPT integration, ...

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blog

What hoteliers need to know from the Google Travel Partner Summit

Google's latest keynote addresses the changing consumer behaviour in the travel ...

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blog

Automatically send enriched pre-booking customer data to Salesforce

Triptease is now fully integrated with the world’s biggest CRM provider - Salesforce. ...

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blog

Hoteliers: fix your first-party data issues before it’s too late

Discover the 3 biggest challenges that limit your first-party data strategy and how ...

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blog

Metasearch parity solved: Increase bookings by 33%

Triptease Price Match on Meta allows hoteliers to adjust metasearch prices ...

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blog

Introducing the Triptease Data Marketing Platform

The Triptease Data Marketing Platform provides full funnel marketing for hotels, ...

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blog

How to beat OTAs without the billion dollar budget

Here’s a roundup of our best product innovation so hoteliers can focus on what they ...

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blog

A new Parity product for a changing booking landscape

The new Triptease Parity provides more data sources including OTA prices on ...

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blog

Triptease partners with Revinate to capture more hotel guest data

We're excited to announce that Triptease has partnered with Revinate to provide ...

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guides

The Hotelier’s Guide to Wholesalers has arrived

Download the guide for advice on tackling hotel wholesalers, eliminating rate leakage ...

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guides

Google Analytics expert guide: Full funnel tracking for hotels

A free guide to full funnel Google Analytics tracking that works across your hotel ...

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blog

How to eliminate OTA price undercutting on hotel metasearch

Read our top advice on improving your metasearch rate parity and driving more direct ...

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Metasearch costs are rising - here’s how hoteliers can prepare

Watch the video to find out how the world of hotel metasearch is changing and what ...

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blog

Run your own Booking.com Flash Deal - without the commission fee

Tempted by Booking.com's latest Flash Deal promotion? Here's how hoteliers can run ...

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on-demand-webinars

[WATCH] The Future of Google Travel

Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the ...

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guides

Outperform OTAs with the ultimate guide to hotel metasearch

As travel reopens, metasearch is a golden opportunity for hotels to drive more direct ...

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on-demand-webinars

[WATCH] What’s new in 2022? Hotel Rate Parity Trends

Watch the video to discover how your hotel's parity stacks up, which OTAs to look out ...

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on-demand-webinars

[WATCH] How hotels can win on Paid Search in 2022

Join Erika Mendes, Google Partner Success Manager & Moriah Olschansky, Triptease ...

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blog

NEW DATA: How often are you being undercut on metasearch?

What is considered good parity on hotel metasearch? We looked into our data to ...

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blog

What is hotel metasearch?

Metasearch is a key marketing channel for hotels that can help grow your hotel's ...

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blog

Are we entering the ‘diamond age’ of travel?

Discover how the travel industry is entering a new era, with rising demand, higher ...

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blog

Parity is a game changer for your hotel - Interview with Chris Peppers

Chris Peppers, Director of e-Commerce at H-Hotels.com, discusses what it takes to run ...

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Parity is bigger than your booking engine

Monitoring your booking engine rates is essential for driving direct bookings. But ...

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blog

Hotel paid search strategy: the importance of branded keywords

Ask any hotel marketer about their Paid Search strategy and you’re bound to end up ...

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guides

How hotels can improve ROI from non-branded paid search

A short guide to help hotel marketers unlock success and drive higher returns on ...

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blog

Benchmark your hotel booking engine performance

Looking to benchmark your hotel booking engine software? Understand your current ...

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Google’s predictions: International travel, bigger budgets & loyalty

Google have shared their end-of-year Travel Reports, and once again their consumer ...

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Triptease voted 'Best Direct Booking Tool' for a third year running

We’re thrilled to announce the news that hoteliers have rated the Triptease Platform ...

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6 ways to create memorable guest experiences

Making memorable experiences for hotel guests is essential to creating returning ...

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blog

Parity Boost: How to be #1 in Google Hotel Ads when it matters

[New Release] Read how Triptease used Google's stay-date bidding lever to boost ...

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blog

Are you paying Booking.com's marketing budget?

Is it fair that OTAs continue to solidify their market share with discounts like ...

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blog

Hotel staff shortage? Your direct booking strategy can help

Having a robust direct booking strategy in place using high-performance, automated ...

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blog

Having the best rate on metasearch can triple bookings

As hotels navigate local lockdowns and travel restrictions, we hear about an ...

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blog

7 ways hotel guests have changed (and how to get them to book direct)

Covid-19 has triggered newly emerging customer behaviors that are changing the path ...

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guides

Free guide: How Covid-19 is changing hotel user experience design

Download the guide or join the Masterclass to learn how your mobile and desktop UX ...

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on-demand-webinars

[Masterclass] How Covid-19 is changing hotel UX design

Register now to discover how Covid-19 is changing the hotel user experience and how ...

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blog

NEW DATA: Is your booking engine working hard enough for your hotel?

Could your booking engine conversion rate be holding you back on mobile?

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blog

Metasearch: The rate parity battleground

Watch the video to find out how the world of hotel metasearch is changing and what ...

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blog

Triptease Convert: Powering hotel recovery across desktop and mobile

Introducing the upgraded Triptease Convert product, designed to improve the customer ...

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blog

Is your metasearch strategy optimized for the travel rebound?

Join the workshop to discover how you can capture more demand for your hotel. Learn ...

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blog

The impact of Google's new 'free hotel booking links'

As with any announcement from Google, the launch of free hotel booking links has ...

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blog

How booking engine personalization can increase your metasearch performance by 118%

'You can't have the acquisition strategy of a Ferrari with the conversion strategy of ...

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on-demand-webinars

How to become an expert in Google Analytics for hotels

Find out how to set up better segments, customize your dimensions and metrics, and ...

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blog

The Papandayan: Using metasearch to strengthen the direct channel

The Papandayan Hotel in Bandung, Indonesia is using Triptease Meta to outperform its ...

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blog

Frustrated by lack of booking engine personalization?

71% of hoteliers cited a lack of personalization capability as their number-one pain ...

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blog

Triptease Meta drives double the average booking volumes for hotels

Triptease Meta consistently outperforms the average meta performance in terms of ...

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blog

Triptease partners with chatbot and communication platform, HiJiffy

In order to provide a best-in-class chat product, we've partnered with the ...

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blog

Hotels in crisis can still win: How to adjust strategies without jeopardizing your future

Hoteliers share how they’ve responded to crises in the past, and how they’re ...

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blog

How booking habits, device preferences, and lead time are all changing

On the agenda for us every morning is checking the trends emerging from the millions ...

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blog

How one budget hotel chain is outperforming the market despite Covid

Hear how McDreams hotels in Germany are using strategic marketing and aggressive ...

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blog

How smart hoteliers are using website messaging to fill their rooms

What's the secret to securing bookings on your direct website? Based on what we've ...

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on-demand-webinars

COVID-19 and how Asia-Pacific hoteliers can respond in times of crisis

Discover what Chetan Patel, VP of Digital & CRM at ONYX Hospitality, and Dr Mario ...

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blog

The top 6 personalized messages to boost your hotel website bookings

Website personalization isn't about volume - it’s about displaying the right content ...

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blog

The top Triptease products you built in 2019

You request it, we build it. Customer feedback is at the heart of everything we do at ...

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on-demand-webinars

[WATCH] Retargeting Webinar Series: Bring guests back to book direct

Whether you're a complete beginner or a display advertising expert, learn how to ...

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blog

Agoda eases inventory access: No difference between B2B and B2C rates

Hear from the experts about what Agoda’s latest news means for hotels trying to keep ...

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blog

Expert tips to win bookings this Black Friday and Cyber Monday

Is your hotel ready for Black Friday and Cyber Monday? Pick up some expert tips from ...

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10 ways to improve your hotel's click-through rate

We use data from thousands of hotels to see the 10 best ways to ensure users are ...

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blog

Amoma ceases trading: The cheapest price doesn't guarantee conversion

Amoma - an OTA regularly accused of rate undercutting - has ceased trading. Find out ...

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blog

Ask the Hotel Heroes: OTA commissions are an unnecessary expense

In this month's Ask the Hotel Heroes segment, our industry experts answer questions ...

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blog

America or Asia? The surprising truth of metasearch success

Can a customer's searcher region dramatically impact your hotel's conversion rate and ...

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blog

Winter or weekends? The surprising truth of metasearch success

Using data across thousands of hotels, we look at the best month or day of the week ...

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blog

Without rate parity, you better stay away from metasearch!

We asked Hotel Hero Dr Jan Sammeck, Director of eCommerce at Deutsche Hospitality, ...

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blog

Volume or value? The surprising truth of metasearch success

In an analysis of millions of auctions, we uncover the surprising secrets behind meta ...

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blog

Full control of inventory and parity is key to maximizing performance

In this month's Ask The Hotel Heroes, hotel experts speak about best practices in ...

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on-demand-webinars

[WATCH THE WEBINAR] Metasearch: What hotels get wrong

A narrow focus on chasing ROI has handed OTAs five years of meta success whilst ...

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blog

What we learned at the Direct Booking Summit Paris 2019

In our DBS round-up of the hottest event in hospitality, we share the best from ...

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blog

The real cost of ‘free’ cancellations

Last-minute cancellations are on the rise as the result of programmes from major ...

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blog

Director Of Business Development at Baur au Lac speaks about OTAs

Alexander Gibb discusses the ways OTAs are adapting in response to external pressures ...

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on-demand-webinars

There's a massive difference between hotels and OTAs on metasearch

Why does metasearch matter to hotels? One word: Google. Find out how hotels can ...

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blog

Making the industry stronger and more resilient than ever before

The Heroes hope to facilitate important change in the groups and independents that ...

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blog

Google seems to be taking over the role OTAs play in the guest journey

"If OTAs can play the metasearch game from the margins we give them, there are ...

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blog

Proven: Booking.com-style personalization works for hotels

Find out how website personalization can increase a hotel's website conversion by 16%

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blog

The Direct Booking Summit: Asia-Pacific opens its doors

The inaugural Direct Booking Summit: Asia-Pacific has welcomed hundreds of attendees ...

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blog

Easy agile techniques to try in your hotel

Paolo Torchio, Two Roads Hospitality, uncovers how you can foster and support Kanban, ...

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blog

New era. New brand. New Triptease Platform.

Triptease has unveiled a major rebrand to reflect the company’s evolution from ...

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blog

Are we on the verge of a parity nightmare?

Triptease's latest white paper explores the impact of Booking.basic and the practice ...

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blog

Does your hotel offer value parity?

Joe Pettigrew, Starwood Capital Group, believes that evolved features on metasearch ...

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blog

Metasearch, A/B testing and OTAs: The most popular topics of 2018

In this post, we round up ten of the most-read articles on the Triptease blog. Check ...

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blog

We need a revolution in thinking about wholesalers

Chroma Hospitality's Sunish Sadasivan gives us his view on the wholesaler problem in ...

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blog

What meta-on-meta means for your hotel

Meta-on-meta is the case when metasearch sites like TripAdvisor take part in Google ...

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blog

Two Roads Hospitality: become agile to avoid organizational silos

Silos can impact the success of achieving company's goals. Recently acquired by ...

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blog

If you're not on that channel, you're ceding your business to an OTA

Hotels need metasearch. That's the message we took away from this year's Direct ...

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blog

Triptease: Our four core values

Hear from our Senior Leadership Team about the four values that drive us forward and ...

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blog

New from Triptease: Direct Booking Coaches!

Our Coaches are here to facilitate introductions across the industry, to suggest ...

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blog

What we learned from testing hotel websites on real guests

Find out how we continue to improve the performance of Price Check by applying the ...

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on-demand-webinars

[WATCH] Unlocking value from every channel - including the OTAs

Watch Charlie Osmond and Director of Revenue Maximization Joe Pettigrew get to grips ...

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blog

How to get your hotel's marketing and revenue teams to collaborate

Unfortunately putting all your teams in one room and telling them to work together ...

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blog

The rise of reservation re-sale (and why Airbnb is involved)

Guests increasingly demand the type of flexibility they're told to expect by OTAs and ...

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blog

The impact of rate blending on parity

Rate mixing or 'blending' continues to be an area in which OTAs outstrip their hotel ...

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blog

What sets your brand apart?

In this guest post, PACE Dimensions Managing Director Tim Davis examines the key ...

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on-demand-webinars

[WATCH] A/B testing for hotels

"Either people are incompetent or they are lying." Watch Triptease dive into the ...

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blog

Can I stop OTAs from displaying wholesale rates?

Expedia may be introducing 'multi-source channel rates' into their contracts with ...

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blog

How hotels can avoid marketing "traps"

"I get baffled by other hoteliers who sign up for these traps. It is all false ROI... ...

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blog

Are TripAdvisor's Sponsored Placements a good idea?

What new opportunities do these ads present to hotels? And do hoteliers risk paying ...

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blog

The undeniable impact of parity on your website conversion rate

Hotels which are undercut between 0-10% of the time convert 34% higher than those ...

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blog

Is A/B testing dead?

Our latest report tackles the most overused term in digital marketing: A/B testing. ...

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blog

Airbnb and parity: What hoteliers need to know

Airbnb's recent announcements put the company in direct competition with OTAs. How ...

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blog

Hoteliers beware — Airbnb is no distraction for Booking.com

Anyone thinking that Airbnb’s ambitious growth plans would prove to be a major ...

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blog

CRM: A Hotelier's Guide — A case study with Hotel Emma

“At just two and a half years old, we were number one in our market of 358 hotels.” ...

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blog

Is Airbnb a friend or foe to hotels?

The world of direct bookings has been buzzing of late. We've had a huge ...

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blog

Moving to direct & fighting for parity: the life of a hotelier in APAC

Asia-Pacific, the world’s largest regional travel market, is arguably also its most ...

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blog

Triptease is a HotelTechAwards winner!

It’s official — Triptease’s Direct Booking Platform is the best in the business! We ...

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blog

The early bird catches the bookings

Find out how Triptease's Message Porter is allowing hoteliers to charm bookers at ...

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blog

Interview: What will Gopher do for the direct booking revolution?

After a long hospitality career, James Gancos launched rewards platform The ...

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blog

Blockchain for hotels: What you need to know (and what you don't)

"A new internet for the travel industry" - should we believe the blockchain hype? And ...

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on-demand-webinars

[WATCH] Big data isn't scary — here's how all hotels can use it

Dutch group Bilderberg reveals how all hotels can use big data to grow direct ...

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blog

Booking engine conversion rates: How do you measure up?

If there's one thing we know at Triptease, it's online conversion rates. How does ...

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blog

What's in store for hotels in 2018?

With 2017 drawing to a close, Triptease is taking a look back at the past year in ...

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blog

OTA commissions are up, but you're still winning. Here's why...

"A year of hard work and my OTA commissions still went up!" Sound familiar? Well, ...

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blog

Direct bookings via OTAs - they might be closer than we think

Could an increasingly hotelier-friendly approach be part of Expedia's drive to ...

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blog

Triptease in Singapore: bringing the Direct Booking Movement to Asia

Triptease has come a long way since we launched Price Check in 2015. Now we're ...

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on-demand-webinars

[WATCH] Direct Booking Strategies for 2018 and beyond

In our latest webinar, we dive into the best strategies for driving direct bookings ...

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blog

Direct Booking Summit 2017: Thanks and goodnight!

The sun will soon set on beautiful Barcelona and, sadly, on this year’s Direct ...

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blog

The importance of testing and how to get it right

A few weeks back, Booking.com left some of its customers puzzled by advertising the ...

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blog

Worlds apart: How rate disparity varies around the globe

Undercutting is a geo-specific issue. North America and Europe are getting their rate ...

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blog

Metasearch is growing. Google’s in the lead. Where do you fit in?

Metasearch is growing. Google's in the lead. Where do you fit in? Download your free ...

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blog

Direct bookers are bigger spenders

On average, direct bookers are 18% more profitable than guests who arrive via an OTA. ...

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