Introducing the all-new Triptease Messages
Triptease has been supporting hoteliers with website personalization for a long time. Since our first product in 2015, we’ve helped hoteliers around the world to convert hundreds of millions of dollars of direct bookings every year - that might otherwise have gone to an OTA, or stayed somewhere else entirely.
But we know our mission to level the playing field with OTAs isn’t finished, so alongside our recent platform updates we’ve been working on some exciting new changes to our Triptease Messages product. Attendees of the Direct Booking Summit 2025 in Dallas (DBS) got a sneak peak when we unveiled a completely new version, designed entirely from scratch to address more of today’s challenges.
Now the all-new version of Triptease Messages is available to everyone.
What’s new?
We’ve rebuilt every aspect of Triptease Messages to make it more powerful, easier to use and more integrated with the rest of your marketing efforts. Key features include:
- NEW Complete creative control
- NEW Built for mobile-first marketing
- NEW Message template library
- NEW Connected web journeys
- NEW Advanced segment targeting
- NEW Integrated cross-channel campaigns and reporting
In short? We’re helping hotels move from disconnected tactics and fragmented guest experiences, to targeted, measurable campaigns with precise personalization that drives even more conversions.
And better yet, you can connect those on-site efforts to off-site channels like metasearch and paid search for more joined-up guest journeys.
Why it matters right now
Personalization works. Plenty of businesses have shown it’s an effective way to delight customers and generate more revenue. Netflix, Amazon, and Spotify are obvious examples. In fact, 80% of customers express a preference for personalized experiences, and businesses that deliver them have seen a 20% lift in sales.
Today's guests have the same expectations of hotels.
If you don't personalize, you're paying to get people to your site just to treat them like you've never met. That's a missed opportunity. Personalization builds emotion, trust, confidence, urgency. Which leads to revenue, loyalty and recommendation.
The hotels that master connected, personalized guest experiences now will build the direct booking habits that drive revenue for years to come.
A deeper dive
Most hoteliers already believe in the value personalization can bring. The challenge? It can be hard to do.
But at Triptease we know that with the right tools and data, your most important marketing channel— your website — can become a revenue-driving powerhouse. Whether you’re a team of one or twenty, every guest (new or returning) can see content that means something to them.
And here's the best bit: with Triptease Messages it’s not hard. And you certainly don’t need weeks or months to make it happen.
Let’s dig into how Triptease Messages delivers great guest experiences that drive direct bookings — and makes your job easier.
Create beautiful messages in minutes
Over the years Triptease Messages has been a major driver of direct bookings (just ask Classik Hotels, who saw a 5x uplift), despite a few limitations. But we knew that increasing the design flexibility on offer was key to helping hotels create messages that truly reflect their brand and help them really stand out amongst the increasing online noise.
That’s why we’ve scrapped our old builder and started fresh — working closely with hoteliers to design something better.
The result is an intuitive new drag-and-drop interface that gives you complete creative control. Start from scratch or use a template from our expanding library of options — either way, you're in charge of every part of the look and feel.
Built for a multi-device world
It probably comes as no surprise that some data suggests over 50% of hotel bookings are now made on mobile devices. And we’ll admit it—in the past, optimizing Triptease Messages for mobile could have been easier.
But with more people than ever researching and booking on mobile, it’s crucial that your website experience looks great everywhere—from desktop to smartphone.
That’s why Triptease now gives you complete creative control of how a single message displays across different devices. Desktop and Mobile layouts can be controlled completely independently so your guests get exactly the experience you have in mind.
Whether you're targeting Gen Z travelers glued to their phones or Baby Boomers browsing on desktop, you can easily tailor your on-site experience to look sharp and perform beautifully—no matter the screen size.
Unleash emotion with rich multimedia options
Another exciting upgrade: You can now add videos and GIFs to your Triptease Messages.
Let’s be honest, most of us consume a lot of video content. Every. Single. Day. It gets us engaged. It’s more interesting. In fact, studies show the brain can recognize images in as little as 13 milliseconds—roughly 15x faster than reading text.
In 2025 and beyond, guests expect richer, more engaging experiences online. And with 73% of consumers preferring short-form video to learn about a product or service, it’s clear that visual storytelling isn’t just nice to have — it’s essential.
So why should your website deliver a flat, static experience?
Whether you want to get playful with a GIF of a dog in a cucumber face mask to show off your spa, or bring your suites to life with a beautifully shot room tour, now you can.
Jump straight in with our template library
We know that for many hotel marketers, whether you’re a team of one or part of a busy department, finding the time to design beautiful messages from scratch isn’t always realistic.
That’s where our brand-new template library comes in. Just pick a design—whether it’s for capturing emails, highlighting your best price, showcasing direct booking benefits (or one of many more to come)—then adjust the copy and branding in the creative builder to make it yours.
You’ll have a polished, on-brand message ready to go in about the time it takes to make a good cup of coffee.
Say goodbye to random pop-ups
How many times have you dismissed random pop-ups that serve no real purpose? We all have. That’s not to say pop-ups are bad. Far from it—they can be revenue-driving machines if done well (and we’ve seen plenty like that at Triptease).
But we also believe messages are more powerful when managed together.
With Triptease’s multi-message campaigns, you can build a coordinated journey across your website to deliver on specific goals. Take Black Friday, for example, one of the biggest seasonal moments of the year. You could start with a message on arrival highlighting your direct booking benefits, follow up on the booking engine with reassurance that they’ve found the best Black Friday rate, then finish with a last-chance offer if they try to leave.
It’s all about delivering a coherent, consistent message at the right time. And of course, connected campaigns make managing your messages that much easier, while tracking performance is simple thanks to one unified report.
Convert more valuable guests
Take a moment to think about your most valuable guests. They’ll differ for every hotel, but typically it’s those who spend more, stay longer, or come back often.
Now, how would you target them? You’d probably turn to your CRM. Fine. But that’s a limited pool of options. With up to 90% of guests on any given night never having stayed before, the real question is how you can target more people like the ones in your CRM.
Most marketing platforms can’t help. Triptease Audiences changes that. Built on hotel-specific booking behavior and guest profile data, it gives you a smarter way to target your most valuable guest segments.
What does that mean for your website? Now you can show Messages based on individual visitor preferences, even if they’ve never been to your website before. Let’s say you’ve just launched a new golf package and want to run a campaign to attract golf enthusiasts. You can quickly set up a single or multi-message journey with tailored messaging and offers that give the right people more reasons to book.
Run integrated campaigns without juggling tools
Running a cross-channel marketing campaign isn’t exactly a walk in the park for most hoteliers. Paid search, metasearch, website personalization are usually handled separately, which leads to messy reporting, clunky setups, and messaging that doesn’t line up across the guest journey.
Triptease’s Campaign Manager takes the hassle out of all that. It connects Triptease Messages with your key paid channels in multi-channel campaigns.
So when that last-minute marketing request comes in? No problem. You can quickly launch a fully integrated campaign with consistent messaging from first click to final booking—and see everything in one place. It’s a smoother experience for your guests and a lot less juggling for you.
Why it’s special
Triptease Messages helps you guide, inform, and convert website visitors through personalized experiences designed to drive direct bookings.
You’re not just targeting—you’re orchestrating. Create multi-message journeys based on real guest behavior, or link your on-site messages with off-site channels like metasearch and paid search for a seamless, end-to-end booking experience.
And with clear, consolidated reporting, you’ll see exactly what’s working and where to fine-tune for even better results.
Don’t just take our word for it
At the 2023 Direct Booking Summit in Chicago, we asked our customers what they loved about Triptease Messages. Their answers said it all.
Here’s some food for thought: If the old version was already driving standout results, just imagine what the new and improved Messages can do now.
Watch the Full Direct Booking Summit Session
Watch the complete product intro from the Direct Booking Summit in Dallas, including top tips to improve your website personalization strategy.
Enter the new world of website personalization now.
See how you can win more valuable guests by seeing the Triptease Messages product in action.
