Hotel marketing has never been more complicated. Guests interact with dozens of touchpoints before booking. Hotel teams have to juggle disconnected tools, scattered data, and a constant battle to react fast to shifting demand.
It’s complicated. It’s messy. And it leaves hotel teams spending too much time managing systems instead of driving revenue. We believe they deserve better.
That’s why we’ve expanded the Triptease Data Marketing Platform (DMP) and completely overhauled our pioneering web personalization tool, Triptease Messages. Our goal is simple: make it easier for hotels to take control of their marketing, unify disconnected systems, and give them the precision, speed, and insight they need to grow direct revenue more effectively.
The latest updates help hotels:
- Win more of the right new guests with specific targeting
- Optimize campaigns across marketing channels, from one place
- Respond fast when business needs change
- Personalize every guest’s booking journey
- Understand the results of marketing campaigns
- Spend less time juggling systems and data, and more time driving direct bookings
What’s new?
The Triptease platform now includes new data-driven targeting, campaign automation, cross-channel reporting, and a complete rebuild of our Messages personalization tool. These upgrades bring powerful new capabilities that simplify hotel marketing while driving more valuable direct bookings.
Here’s a quick rundown of the key new features:
- Triptease Audiences: Target your most valuable guest segments in on- and off-site channels using unique hotel-specific behavioral data, booking patterns, interests, and intent
- Date Boost: Automatically increase marketing investment on low-occupancy or high-priority dates, so campaigns can respond fast to revenue needs
- Campaign Manager: Build and manage fully integrated campaigns across key marketing channels from a single interface, for a consistent and coordinated booking experience
- Unified Reporting: See performance across every channel with cross-channel influence tracking, campaign-level reporting, and single attribution
- All-new Triptease Messages: A completely redesigned personalization tool for building beautiful, connected, targeted website journeys that convert more visitors to bookers
Smarter targeting with Triptease Audiences
When it comes to hotel marketing, not every guest delivers equal value. Some visitors generate higher revenue, return regularly, or stay longer. But most marketing platforms still make it difficult to target and reach new guests in these valuable segments.
Triptease Audiences changes that. Built on hotel-specific booking behavior and guest profile data, Audiences gives hotels a smarter way to identify and reach their most valuable guests. Whether you're looking to attract specific interests (like dining), specific guest types (like families) or people looking for specific dates, Audiences helps ensure your marketing spend is focused where it matters most.
Even better, audience targeting isn't limited to one channel. Once you define your key segments, you can apply the same targeting across multiple marketing touchpoints (initially the key channels of metasearch, paid search and website personalization), ensuring your message stays consistent at every stage of the booking journey.
Dynamic, responsive marketing with Date Boost
Occupancy changes can happen fast. Mid-week dips, seasonal lulls, or unexpected cancellations can all create sudden gaps in demand. In many cases, hotel teams spot the problem but lack the time or resources to manually adjust marketing efforts across multiple systems quickly enough.
Date Boost makes it easy to respond fast. With just a few simple campaign rules, hotels can automatically increase ad spend on specific need dates. As you identify low-occupancy periods, Date Boost lets you react instantly—adjusting ad spend and boosting visibility exactly when it matters. Combined with tailored on-site promotional messaging that matches the offer in your ads, this gives revenue and marketing teams a fast, coordinated way to drive bookings without hours of campaign reconfiguration.
Integrated campaigns
Historically, hotel marketers have been forced to manage marketing channels separately. Options like paid search, metasearch, and website personalization often sit in unconnected systems, each with its own data, reporting, and campaign setup.
Triptease’s expanded Campaign Manager eliminates that fragmentation. Now, hotels can build integrated marketing campaigns that span the booking funnel, from ads to website conversion. Instead of duplicating campaigns across multiple systems, teams can coordinate targeting, offers and messaging in one place—saving time, reducing manual work, and delivering a more consistent guest experience.
A simple 1-2-3
With the Triptease DMP users can create targeted, multi-channel campaigns in just a few simple steps.
Unified reporting with full-funnel visibility
Reporting remains one of the biggest headaches for many hoteliers. Trying to pull meaningful insights from multiple disconnected systems often means spending more time assembling reports than acting on the results.
Triptease’s Unified Reporting brings key channels together, providing a single, transparent view of marketing performance. Cross-channel influence tracking shows how different tactics influence bookings, while single attribution (based on one consistent model) finally reveals what’s driving actual bookings. Results can be analyzed at campaign, channel and hotel level, giving marketing and revenue teams the visibility they need to understand results and make smarter, faster optimization decisions.
All-new web personalization
Though we’ve brought powerful new cross-channel features to our hotel marketing platform, we’ve also completely overhauled one of the products our customers value most: Triptease Messages.
Messages now makes web personalization even more compelling and effective. A redesigned drag-and-drop creative builder that lets hotel teams easily create beautiful, personalized website messages—without any technical expertise. And the product is built for a mobile- and video-first world, with specific mobile and desktop designs, and the ability to include rich media like video, GIFs, and carousels.
But all-new Triptease Messages goes beyond simple pop-ups. It’s the tight integration with the Triptease DMP that makes it especially powerful. Now you can create connected on-site campaigns that map to specific goals, use powerful new targeting capabilities like Triptease Audiences and Date Boost to make content even more relevant, and integrate on-site experiences into wider marketing campaigns.
You can find out more about all-new Triptease Messages here.
Why one connected platform makes a difference
The result of this expansion isn’t just a longer feature list. It’s a smarter, simpler, more effective way for hotel teams to win direct bookings and more valuable guests. With the upgraded DMP and all-new Messages hotels can:
- Spend less time spent juggling tools and data
- Waste less effort on duplicated work
- Deliver consistent messaging across touchpoints
- Target specific segments to get valuable new bookings
- React faster to changing demand
- Understand actual full-funnel marketing performance
- Focus on strategy and growth, not system management
- Reduce your cost of sale
Hotels shouldn’t have to cobble together multiple point solutions to run effective direct booking campaigns. With Triptease, your core marketing operations live in one place—built specifically for hotels.
See the new platform in action
The expanded Triptease platform and all-new Triptease Messages product will be available from Q3 2025.
Interested in seeing how these new capabilities can help your hotel capture more valuable direct bookings? Book a demo or contact our team to learn more.
