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TRIPTEASE AUTO DATE BOOST

Turn revenue intelligence into marketing action

Fill more rooms on priority dates without cutting rates

Auto Date Boost connects your RMS occupancy forecast to Google Hotel Ads, automatically raising your direct visibility on the dates you most need to fill, then stepping back when occupancy recovers. No rate cuts, no manual work.

THE SILOED DATA PROBLEM

Disconnected systems reduce your profits

Siloed systems drive a wedge between teams who are working towards the same goal. Revenue sees soft dates coming in the RMS forecast, but only control expensive options. Marketing can take action but don’t find out soon enough to make it effective.

Can’t act fast enough

Marketing plan activities and spend in advance, so without visibility into the occupancy forecast it’s hard for them to help in time. Even when teams work together to share information, the process is manual and time-consuming.

Expensive alternatives

Revenue managers have few levers to pull when rooms need to be filled — and they’re all expensive. Cutting rates or increasing OTA commission to stimulate demand reduces profits.

Silos block alignment

Siloed systems and data limit how well teams can align on a shared commercial strategy and work together to drive results.

Core capabilities

Turn insight into action on your priority dates

Auto Date Boost gives hotel teams a practical way to act on need dates, aligning spend and visibility around the same commercial goal.

Connect revenue and marketing: teams aligned around shared occupancy and performance data
01 RMS Integration

Connect revenue and marketing

Reads the occupancy forecast from your RMS via API or secure daily file, and turns it into live marketing action via the Triptease Data Marketing Platform.

Auto-boost bids on need dates: a boost applied automatically to a low-occupancy date
02 Automatic Bidding

Auto-boost bids on need dates

When a check-in date is forecast below your threshold, Auto Date Boost automatically bids up your direct listing on Google Hotel Ads for that date, on top of your existing campaigns.

Dynamic sync: RMS occupancy data flowing automatically into Auto Date Boost
03 Dynamic Sync

Dynamic sync

Auto Date Boost reads the occupancy forecast from your RMS at defined intervals, re-ranking dates and updating campaigns so your bid strategy is always based on current data.

You're in control: your rules and thresholds driving the boost strategy
04 Custom Rules

You’re in control

Auto Date Boost is configured to match each hotel. You define the rules once: occupancy thresholds, excluded weekdays or seasons, cadence and boost volume. Auto Date Boost follows them without manual intervention.

Fully automatic: set-and-forget campaigns running across the funnel
05 Set and Forget

Fully automatic

A true set-and-forget solution, Auto Date Boost operates fully automatically after initial configuration. It runs on top of your main metasearch campaigns, targeting only the specific need dates identified by the occupancy forecast. No need for spreadsheets, emails, meetings or manual work.

No dates missed: every low-occupancy date caught on the calendar
06 Full Coverage

No dates missed

It’s all too easy to miss dates when making manual “best effort” bid adjustments based on a forecast that changes every day. Auto Date Boost ensures not a single date is missed.

07 RMS Partners

Supported partners

Auto Date Boost works with a range of leading Revenue Management Systems, including:

Core capabilities

Turn insight into action on your priority dates

Auto Date Boost gives hotel teams a practical way to act on need dates, aligning spend and visibility around the same commercial goal.

Connect revenue and marketing: teams aligned around shared occupancy and performance data
01 RMS Integration

Connect revenue and marketing

Reads the occupancy forecast from your RMS via API or secure daily file, and turns it into live marketing action via the Triptease Data Marketing Platform.

Auto-boost bids on need dates: a boost applied automatically to a low-occupancy date
02 Automatic Bidding

Auto-boost bids on need dates

When a check-in date is forecast below your threshold, Auto Date Boost automatically bids up your direct listing on Google Hotel Ads for that date, on top of your existing campaigns.

Dynamic sync: RMS occupancy data flowing automatically into Auto Date Boost
03 Dynamic Sync

Dynamic sync

Auto Date Boost reads the occupancy forecast from your RMS at defined intervals, re-ranking dates and updating campaigns so your bid strategy is always based on current data.

You're in control: your rules and thresholds driving the boost strategy
04 Custom Rules

You’re in control

Auto Date Boost is configured to match each hotel. You define the rules once: occupancy thresholds, excluded weekdays or seasons, cadence and boost volume. Auto Date Boost follows them without manual intervention.

Fully automatic: set-and-forget campaigns running across the funnel
05 Set and Forget

Fully automatic

A true set-and-forget solution, Auto Date Boost operates fully automatically after initial configuration. It runs on top of your main metasearch campaigns, targeting only the specific need dates identified by the occupancy forecast. No need for spreadsheets, emails, meetings or manual work.

No dates missed: every low-occupancy date caught on the calendar
06 Full Coverage

No dates missed

It’s all too easy to miss dates when making manual “best effort” bid adjustments based on a forecast that changes every day. Auto Date Boost ensures not a single date is missed.

07 RMS Partners

Supported partners

Auto Date Boost works with a range of leading Revenue Management Systems, including:

HOW IT WORKS

How Date Boost works

Connect your RMS to metasearch and let Auto Date Boost do the rest.

RMS occupancy data flowing securely into Triptease

Ingests occupancy data

Low occupancy dates identified in the forecast

Identifies low occupancy dates

Bids boosted automatically on need dates

Boosts spend on need dates

Hotel winning the direct listing on metasearch

Maximizes direct visibility

The Triptease Data Marketing Platform

Targeted, integrated marketing across the funnel

Auto Date Boost is made possible by Triptease’s advanced metasearch bidding algorithm, which executes millions of automated, targeted bid adjustments each day. Triptease Metasearch is delivered by the Triptease Data Marketing Platform, a full-funnel solution that lets users gain insight, take action and personalize the guest journey across multiple marketing channels, including metasearch, paid search, display retargeting, web personalization and cart abandonment email.

Unified reporting across channels
Explore the direct booking platform →
PROVEN PERFORMANCE

Date Boost delivers measurable results

Triptease users see positive outcomes even without automation

+8%

overall direct channel visibility

+38%

increase in top impression share for boosted dates on Metasearch

+20%

more bookings on boosted dates vs. non-boosted dates

Average for Triptease Date Boost users, Jun–Oct 2025. Results vary by hotel.

Rio Hotel & Casino, Las Vegas
CUSTOMER STORY · RIO LAS VEGAS
+71%

increase in Metasearch revenue contribution

“One of the biggest KPIs I have for success is direct bookings, and direct room nights. Triptease delivers results.”

Nate Ludens · Director of Digital Marketing · Rio Las Vegas
Read the full story

Put your priority dates back in your control

See how hotels use Auto Date Boost to fill low occupancy need dates with the lowest cost of sale.

✓ No booking, no fee
FAQS

Auto Date Boost questions, answered

What is Date Boost?

Date Boost is a Triptease feature that lets hotels increase marketing spend and visibility on specific low-occupancy dates, to drive more direct bookings when they’re needed most.

Can Date Boost be automated?

Yes. With Auto Date Boost, Triptease integrates with supported RMS partners to identify low-occupancy dates from forecast data and increases ad spend automatically — no manual setup required.

Which channels does Date Boost run on?

Date Boost runs across three channels: Metasearch (Google Hotel Ads bid increases), Paid Search (Google Ads bid boosts for high-intent guests), and Messages (personalized on-site messages for guests interested in your priority dates). But Auto Date Boost is only compatible with Google Hotel Ads in the metasearch channel.

What results can hotels expect from Date Boost?

Hotels using Date Boost see on average 8% more overall visibility, 38% more top impression share and a 20% increase in direct bookings on boosted dates.

Does Date Boost work for independent hotels or only hotel groups?

Date Boost works for any hotels that use a compatible RMS. Rules and logic are automatically applied across your portfolio.

Is Date Boost a standalone product or part of the Triptease platform?

Date Boost is part of the Triptease Data Marketing Platform. Auto Date Boost is an optional add-on to Triptease Metasearch. All users of Triptease Metasearch, Paid Search and Messages can access the manual version of Date Boost.

How is Date Boost different from always-on campaign management?

Always-on campaigns optimize for ROAS at all times regardless of commercial context. Date Boost is intentionally selective — it directs spend toward dates that actually need bookings, guided by revenue team priorities rather than algorithmic efficiency alone.

Can Auto Date Boost run seasonally?

Yes. You define when Auto Date Boost operates. Exclude holidays, weekends and seasonal high-demand periods as part of your configuration.

Will I spend more if I use Auto Date Boost?

Auto Date Boost will cause your metasearch budget to be spent more quickly. But overall it’s a much more cost-effective way to win bookings than OTA boosts or price promotions.

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