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TRIPTEASE DISPLAY RETARGETING

Don’t give up on visitors that don’t book

Bring back high-value guests with premium display ads built for hotels, powered by real-time pricing and guest behavior data.

THE CHALLENGE

Hotel display ads need a different approach

Most display ads treat every visitor the same. For hotels, performance comes from relevance: the right guest, the right message, and the right price for their stay.

Generic ads give guests no reason to return

Static ads show the same message regardless of what a guest searched for or how close they are to booking. Without relevant dates or pricing, they're easy to ignore.

Typical bidding can't tell guests apart

Intent, behavior, device, and ad placement all affect whether an impression is worth buying. Normal bidding systems can't assess signals and adjust in real time, so budget gets wasted and valuable opportunities are missed.

Creative changes move too slowly

Ads need to reflect the latest brand updates, campaign messages, pricing and offers. But getting new executions live takes longer than it should, when every missed day might mean missed bookings.

Core capabilities

Bring the right guests back with smarter retargeting

High-performing hotel retargeting isn't about showing more ads. It's about bringing the right guests back when they're most likely to book direct. Triptease uses a unique combination of guest and hotel data to make every ad relevant and every bid worthwhile.

Personalized pricing product UI
01 DYNAMIC CUSTOM CONTENT

Personalized pricing for every booking journey

Show guests the price they saw when they searched on your site, for a more personal touch. If they haven't searched yet they'll see your best nightly rate.

AI-powered bidding product UI
02 AI-POWERED BIDDING

Retarget the right guests, ignore the rest

Triptease evaluates each ad opportunity using Machine Learning models based on guest behavior, likelihood to convert, and real-time placement signals. It bids more for valuable guests and pulls back where conversion is unlikely.

Self-serve creative product UI
03 SELF-SERVE CREATIVE

Self-serve, easy access creative that matches your brand

Upload, preview, and manage custom designs directly in Triptease, then combine them with personalized pricing. Easily launch evergreen or promotional ads; update fast without relying on other teams.

Core capabilities

Bring the right guests back with smarter retargeting

High-performing hotel retargeting isn't about showing more ads. It's about bringing the right guests back when they're most likely to book direct. Triptease uses a unique combination of guest and hotel data to make every ad relevant and every bid worthwhile.

Personalized pricing product UI
01 DYNAMIC CUSTOM CONTENT

Personalized pricing for every booking journey

Show guests the price they saw when they searched on your site, for a more personal touch. If they haven't searched yet they'll see your best nightly rate.

AI-powered bidding product UI
02 AI-POWERED BIDDING

Retarget the right guests, ignore the rest

Triptease evaluates each ad opportunity using Machine Learning models based on guest behavior, likelihood to convert, and real-time placement signals. It bids more for valuable guests and pulls back where conversion is unlikely.

Self-serve creative product UI
03 SELF-SERVE CREATIVE

Self-serve, easy access creative that matches your brand

Upload, preview, and manage custom designs directly in Triptease, then combine them with personalized pricing. Easily launch evergreen or promotional ads; update fast without relying on other teams.

The Triptease Data Marketing Platform

Targeted, integrated marketing across the funnel

Triptease Display Retargeting is powered by the Triptease Data Marketing Platform. Gain insight, take action and personalize the guest journey across multiple key marketing channels, including metasearch, paid search, display retargeting, web personalization and cart abandonment email.

Set up campaigns in minutes, understand performance with unified reporting and apply hotel-specific data across more of the guest booking journey to drive better results.

Unified reporting across channels
Explore the direct booking platform →
CUSTOMER STORY

Proven results for hotels like yours

Different hotel types. Different markets.
One outcome: more direct bookings.

Evans Hotels, San Diego
Evans Hotels
$1.3M+

recaptured with Retargeting in the first half of 2025

“The ads pull in the dates and pricing. Google can’t do that.”

Stefanie Maio · Digital Marketing Manager, Evans Hotels
See how Evans Hotels recaptured $1.3M+

Turn lost demand into direct bookings

Bring high-intent guests back with data-driven Display Retargeting, powered by real-time pricing and guest behavior.

✓ No booking, no fee
FAQS

Display Retargeting questions, answered

What are hotel display ads?

Hotel display ads are visual retargeting ads shown to guests who previously visited a hotel website but did not book. The goal is to bring them back and convert them through the direct channel.

How does hotel retargeting work?

When a guest visits your website, their behavior is captured. Triptease then shows personalized display ads across premium ad networks, featuring real-time pricing and availability relevant to the guest's search.

What ROAS can hotels expect from retargeting?

Returns depend on your market, seasonality and how much direct demand you’re recapturing, so a blanket multiplier wouldn’t be honest. What we can show you is real results: Evans Hotels recaptured $1.3M+ in direct revenue with Triptease Retargeting in the first half of 2025. See how Evans Hotels did it →

How does Triptease target the right guests?

Triptease uses likelihood-to-convert scoring based on real guest behavior, demographics, and off-site signals. This focuses spend on guests most likely to book direct.

What ad networks does Triptease use for hotel retargeting?

Triptease runs hotel retargeting campaigns across 25+ premium ad networks.

Can hotels use their own creative in Triptease Display Retargeting?

Yes. Hotels can use premium Triptease templates or upload custom creatives, and combine both with real-time pricing data.

How does dynamic pricing improve retargeting performance?

Ads that show real prices and dates from your live inventory give guests a concrete reason to click: they see exactly what their stay costs before they land on your site. That relevance is something generic static ads can’t match.

Does Triptease Display Retargeting work as a standalone product?

Yes, but performance improves when connected to the Triptease platform. This allows data sharing across hotel metasearch software and on-site personalization for more unified measurement and attribution.

What types of hotels benefit most from Triptease retargeting?

Hotels already driving meaningful website traffic and with competitive direct pricing tend to see the strongest results.

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