Meet the guest types already choosing you.
Every hotel attracts its own mix of guests. They’ve left thousands of clues about who they are and why they book. This report surfaces the top 8 Guest Personas — unique to each hotel.
Each report shows you who your top guest types are, how to detect them, how to personalize your marketing to attract them, and risks to be aware of.
Your instincts.
New evidence.
Most hotels have a working picture of who stays with them; built from years of experience, intuition, and strong pattern recognition. That picture is usually more right than wrong.
But there may be gaps: The reasons guests actually book. The specific frustrations hiding inside a four-star review. The segment you hadn't named yet but recognize immediately when you see it.
Our Guest Personas report helps you fill those gaps, using the evidence your guests have already left behind across the internet.
Three signals.
Thousands of data points.
We pull every review of your hotel from across all major platforms, and read your own website to understand how you're positioning yourself. Our AI cross-references both and surfaces 8 distinct guest types already booking your hotel.
No surveys. No new data collection. Just a clearer read of what's already there.
8 guest personas.
Each one ready to act on.
For every top guest type we identify, the report gives you:
The hypothesis
Who this guest is and why they're choosing you.
The evidence
Verbatim review quotes that back it up.
Behavioral signals
What they're looking for, and what would disappoint them.
How to spot them
Detection signals before and after they book.
What messaging would land
Specific copy and personalization examples for your website.
Risks to watch
Where the experience could break the promise.
