The Great AI Reality Check: Separating Fact from Fiction

AI isn’t “coming” to hotel distribution it’s already reshaping how guests discover brands, compare options, and decide where to book. In this episode of The Great AI Shake-Up, Triptease’s Charlie Osmond is joined by Sanjay Vakil and Ira Vouk to separate hype from reality through a fast-paced “myth vs. fact” debate.

You’ll learn what’s actually changing in 2026: why AI assistants aren’t “demolishing” Google yet (but are changing how visibility works), what ChatGPT means for hotel discoverability vs. bookability, and why “higher-value traffic” is often a misunderstanding of funnel behavior. The panel also digs into practical next steps; from apps and MCPs to GEO/AEO fundamentals, structured content, FAQs, and how hotels can use AI to unlock hyper-personalized experiences at scale (without losing the stability guests still expect).

If you’re a hotelier, marketer, or revenue leader trying to understand what matters now — and what to prioritize next — this session will give you clarity.