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Is your metasearch strategy optimized for the travel rebound?
Apr 26, 2021 10:30:00 AM
Join the workshop to discover how you can capture more demand for your hotel. Learn about Google's new 'free booking links', OTAs undercutting, plus more.
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Learn more about Performance Max for Travel Goals, an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
[Video] What is Target Return on Ad Spend (tROAS)?
Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
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Find out why proactive financial planning for hotels in light of Google's metasearch bidding overhaul.
What is commission bidding (CPA) and why is Google removing it?
Google has announced the end of commission-based metasearch bidding models for hotels. Find out what commission bidding is, and why Google is removing it.
[WATCH] The Future of Google Travel
Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the future of Google travel and what it means for hotels.
CPC or CPA on Metasearch: Which one's right for you?
Ahead of Google’s removal of commission-based metasearch in February, compare the two main meta payment models - and decide which one's right for you.
The end of Google’s commission based metasearch: The experts weigh in
The end of Google’s CPA model is here. Learn how hotels can move forward on metasearch without it with expert insights from Triptease and Cendyn.
Maximizing returns: Navigating budgets and costs in hotel Paid Search
Essential strategies, tips and best practices for hoteliers to optimize costs and budgets in Paid Search advertising campaigns.
California’s “Junk Fee Law”: What it is, and what it means for hotels
Learn about California's new 'Junk Fee Law', which promotes transparency in hotel pricing, and what its rollout could mean for hoteliers.