BLOG
Is your metasearch strategy optimized for the travel rebound?
Apr 26, 2021 10:30:00 AM
Join the workshop to discover how you can capture more demand for your hotel. Learn about Google's new 'free booking links', OTAs undercutting, plus more.
Keep exploring stories
like this one
![[Video] What is Target Return on Ad Spend (tROAS)?](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png?width=320&height=320&name=Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png)
[Video] What is Target Return on Ad Spend (tROAS)?
Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.

The end of Google’s commission based metasearch: The experts weigh in
The end of Google’s CPA model is here. Learn how hotels can move forward on metasearch without it with expert insights from Triptease and Cendyn.
![[Video] What is Google's Performance Max for Travel Goals?](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png?width=320&height=320&name=Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png)
[Video] What is Google's Performance Max for Travel Goals?
Learn more about Performance Max for Travel Goals, an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
![[WATCH] The Future of Google Travel](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20The%20Future%20of%20Google%20Travel%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWATCH%5D%20The%20Future%20of%20Google%20Travel%5D.png)
[WATCH] The Future of Google Travel
Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the future of Google travel and what it means for hotels.

Video: Experts discuss Google's metasearch CPA announcement
Experts from Triptease discuss what Google's change to metasearch commission per stay models means for hotels.

Hotelier’s view: Performance Max & Google removing commission bidding
Angela Lau of The Ascott discusses Performance Max for Travel Goals, an alternative to Google's commission-based metasearch bidding model for hotels
![[Video] What is commission bidding (CPA) and why is Google removing it?](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png?width=320&height=320&name=Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png)
What is commission bidding (CPA) and why is Google removing it?
Google has announced the end of commission-based metasearch bidding models for hotels. Find out what commission bidding is, and why Google is removing it.

What hoteliers need to know from the Google Travel Partner Summit
Google's latest keynote addresses the changing consumer behaviour in the travel industry and the importance of inspiring content, loyalty, and AI technology.

Google kills metasearch commission bidding (CPA): What next?
Google announced it's ending commission-based metasearch models (CPA). Learn what this means and what hotels should do next.