Winning Black Friday:
How to turn demand into direct bookings

Black Friday weekend is more than a retail event. It’s become a time when people actively search for and buy all kinds of things because they know they might get a bargain. And the impact on hotels is growing, with an extra day - ‘Travel Tuesday’ - increasing in popularity.

But how can you capitalize on the Black Friday opportunity when all of your competitors are trying to do the same?

In this webinar, Chimmy and Sarah explore how hoteliers can win the battle for Black Friday. You’ll hear real-world examples of how hotels use personalization to drive more Black Friday bookings, and look at how you can increase revenue by targeting more valuable guests.

Watch this webinar to learn:

• How hotels are using personalization for Black Friday success
• Tactics that go beyond price discounts to drive bookings
• How connected campaigns help to win more valuable guests