Ramada Encore increased guests' likelihood to convert by 8.69x

 “Triptease helps us keep our disparities rate low and show our guests that the best price is direct."

 

Cristo Berutu
E-Commerce Manager

Date range used: 30/07/2019-18/09/2017

Objectives :

• They needed tools to help influence their website visitors and encourage them to book direct.

• The group wanted to battle ‘wholesaler issue’ that is common in the region by understanding the sources of their rate disparities and fixing them.
  
  

Solutions :

• Price Check communicates that the cheapest price is available direct on the hotel’s website.

• Targeted Messages allow the Ramada Encore team to easily create targeted content and offers that drive more users towards making the bookings direct.
  
  
• The Parity Management dashboard monitors disparities on OTAs and provides relevant information to help hotels take action.
  
  

Results :

• 8.69x Increase in likelihood of conversion when guests interact with Triptease products on the Ramada Encore website and booking engine.

• US $15,5k incremental revenue generated by Convert tools in 2 months.
  
  
• 70% Lower undercut rate than the average in Indonesia (Av. - 17.1%, Ramada Encore - 5.1%)