Book direct
Best Western GB partnered with Triptease to reinforce their ‘Book Direct’ campaign and Low Rate Guarantee. It’s safe to say the partnership has been a success.
Triptease’s Price Check widget reassures guests with every search that they are being shown the best rate from across the internet. Our Targeted Messages feature reinforces the ‘Book Direct’ message, while encouraging sign-ups to Best Western’s popular loyalty programme. Together, the two features have delivered an uplift in conversion of almost 5% - no small feat for one of the UK’s largest hotel groups.
The technology behind the success
Price Check
The original price comparison widget for hotel websites and booking engines. Price Check displays real-time OTA prices whenever a guest runs a search (as long as the hotel is not being undercut). Guests are reassured that the best place to book a room will always be directly from you.
Targeted Messages
Targeted Messages allow hotels to design tailored, relevant messages and offers, and deliver them at the moment most likely to convince a guest to book.
“Triptease’s Platform is fantastic - and their client service equally so."
Jim Muir
Head of Marketing, Best Western GB
