From AI agents booking your next vacation to shifting guest loyalty expectations, th In this week's digest, we put autonomous AI to the test, explored what ChatGPT’s newest feature could mean for hotels, and delved into some pretty impactful news updates.
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Can Manus’ autonomous AI agent navigate your booking engine?
AI agents are becoming more and more advanced, and may soon be an important part of customer journeys. We tested sophisticated AI agent Manus.ai against 11 top booking engines to see how it navigated each one–with a success rate of 8 out of 11. Find out which booking engines worked, which didn’t–and why this matters for your hotel.
See the results of our Manus test
“Points Fatigue” hits hotel loyalty: Half of guests feel undervalued
A recent survey by Accenture highlighted that hotel loyalty programs still matter, but guests—especially younger, AI-savvy travelers—are tiring of the same old set-up and demanding more personalized, experience-led rewards. By leveraging AI, hotels can modernize loyalty strategies to boost guest satisfaction, retention, and long-term brand engagement.
Learn how to futureproof your loyalty program
What ChatGPT agent could mean for hotel bookings
OpenAI's new ChatGPT agent can autonomously navigate websites and complete multi-step workflows, potentially impacting hotel discovery. But there are absolutely limitations to its use cases. Learn what the new agent can do, and how hoteliers can balance optimizing current marketing channels while preparing for future updates.
Learn what ChatGPT agent could mean for your hotel
Safi Hoteles: Elevating direct strategy from the top down
Mexican luxury group Safi Hoteles reduced OTA bookings from 42% to 35% using Triptease's multi-channel approach. Learn how to successfully compete with OTAs through continuous optimization.
Business travel spend to hit new high despite global uncertainty
Global business travel is rebounding, with spending expected to hit a record $1.57 trillion in 2025. It’s critical for hotels to take a look at what they’re doing to attract corporate bookings.
Learn about the rise in business travel
LA passed a $30 minimum wage for hospitality workers. Hotels continue to fight it.
As LA prepares for the 2026 World Cup and 2028 Olympics, a $30 minimum wage law for hotel workers is sparking fierce debate—supporters cite rising costs, while industry groups push a referendum.
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Genevieve is a product marketing manager at Triptease.
