From shifting guest behaviors in North America to the rising demand for AI-driven loyalty programs, the past two weeks have brought important updates for hoteliers. We’re covering how consumer preferences are changing, why loyalty programs risk losing relevance, and what new regulations mean for your pricing display. Plus, see how hotels like GCP Hospitality are winning more direct bookings with Triptease.
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Hotels get creative as demand slows
Half of loyalty members say programs no longer deliver value, yet nearly 6 in 10 still participate, and 92% would recommend their favorite brand. Accenture suggests generative AI could reverse loyalty fatigue by enabling hyper-personalization and experience-led rewards: think self-chosen perks and dynamic engagement tailored to each guest.
Explore Accenture’s insights on loyalty, AI, and profitability
North American guests are booking later
Data shows North American travelers are booking later and staying for shorter periods, with one-night stays and last-minute searches hitting a three-year high. Economic uncertainty hasn’t killed demand – it’s just made travelers more value-conscious. Hotels, make sure you're actively promoting your best last-minute deals to your North American friends. They're searching now
See HospitalityNet’s analysis of North American travel behavior
Loyalty programs lose punch - AI could help
Loyalty programs are losing their impact. Members want more control and personalization, with 89% saying they’d prefer to choose their own rewards. AI could help fix this.
Read HotelDive’s report on the future of loyalty programs
Booking.com fined $9.5M for junk fees
A couple weeks ago, Booking.com paid 9.5 million dollars to settle a price display lawsuit in Texas. These types of lawsuits should be top of mind for US hoteliers. In the aftermath of the new FTC “junk fee” regulations, ensuring compliance with pricing transparency is key (after all, even the biggest OTAs aren’t above enforcement).
Discover Triptease’s guidance on pricing transparency and compliance
How GCP Hospitality drives direct bookings
Learn how GCP Hospitality is partnering with Triptease to drive more bookings direct through next-level web personalization and strategic metasearch.
See how GCP Hospitality drives direct bookings with Triptease
Google expands AI Mode to 180 new countries and territories
Google has announced that it’s expanding its AI Mode to 180 new countries and territories. It’s getting more and more important for hoteliers to optimize for AI search as key AI capabilities get rolled out to an increasingly global audience.
Read how AI mode is being expanded across more countries
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Megan is the Product Marketing Executive for Targeted Messages.
