ON-DEMAND WEBINARS
[WATCH] A/B testing for hotels
May 3, 2018 10:00:00 AM
"Either people are incompetent or they are lying." Watch Triptease dive into the importance of being rigorous with your data.
Keep exploring stories
like this one

Is A/B testing dead?
Our latest report tackles the most overused term in digital marketing: A/B testing. Download free for tips, insight and a lot of mythbusting.

The Papandayan: Using metasearch to strengthen the direct channel
The Papandayan Hotel in Bandung, Indonesia is using Triptease Meta to outperform its competitive set and drive direct bookings.
![[WATCH] Retargeting Webinar Series: Bring guests back to book direct](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Retargeting%20Webinar%20Series_%20Bring%20guests%20back%20to%20book%20direct%5D-1.png?width=320&height=320&name=Feature-Image_%5B%5BWATCH%5D%20Retargeting%20Webinar%20Series_%20Bring%20guests%20back%20to%20book%20direct%5D-1.png)
[WATCH] Retargeting Webinar Series: Bring guests back to book direct
Whether you're a complete beginner or a display advertising expert, learn how to craft an effective Retargeting strategy and win bookings back from OTAs.

The tricky world of metasearch: trivago's balancing act
The under-pressure metasearch has been trying out a new way of displaying its search results, which could obscure direct hotel prices.

Are we on the verge of a parity nightmare?
Triptease's latest white paper explores the impact of Booking.basic and the practice of OTAs selling third-party rates. How will your hotel be affected?

Metasearch, A/B testing and OTAs: The most popular topics of 2018
In this post, we round up ten of the most-read articles on the Triptease blog. Check out the list below - how many have you read?

How booking engine personalization can increase your metasearch performance by 118%
'You can't have the acquisition strategy of a Ferrari with the conversion strategy of a Kia.' Discover the data behind the joined-up Triptease Platform.

Metasearch costs are rising - here’s how hoteliers can prepare
Watch the video to find out how the world of hotel metasearch is changing and what hoteliers can do to prepare.

How booking habits, device preferences, and lead time are all changing
On the agenda for us every morning is checking the trends emerging from the millions of data points we collect every day.