ON-DEMAND WEBINARS
[WATCH] A/B testing for hotels
May 3, 2018 10:00:00 AM
"Either people are incompetent or they are lying." Watch Triptease dive into the importance of being rigorous with your data.
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Are we on the verge of a parity nightmare?
Triptease's latest white paper explores the impact of Booking.basic and the practice of OTAs selling third-party rates. How will your hotel be affected?

The undeniable impact of parity on your website conversion rate
Hotels which are undercut between 0-10% of the time convert 34% higher than those undercut 30-40% of the time.

Metasearch parity solved: Increase bookings by 33%
Triptease Price Match on Meta allows hoteliers to adjust metasearch prices automatically to win direct bookings back from OTAs in this competitive channel

The big meta question
The big question: where do metasearch loyalties lie? With hotels or with OTAs? Are they a help of a hindrance? We all know it's a complicated relationship to frame in black and white, but at the Direct Booking Summit we explored the meta grey zones with our friends over at

McDreams Hotels doubles their CTR with Price Match on Metasearch
Price Match on Metasearch helped McDreams Hotels tackle price undercutting on metasearch, increase their direct bookings and revenue, and save time.

Having the best rate on metasearch can triple bookings
As hotels navigate local lockdowns and travel restrictions, we hear about an unexpected opportunity to drive direct bookings in the domestic market.

A new Parity product for a changing booking landscape
The new Triptease Parity provides more data sources including OTA prices on metasearch, historical price changes and new ways to analyze hotel parity data.

If the price is the same, I'll book at the OTA - said no one, ever.
“When guests see price parity, surely they will still book through an OTA that they know and have used before?” Nope. We've heard this question a lot so thought we'd take you through how guests really react to OTA prices.. It goes without saying that as a value-conscious marketplace, consumers

The end of OTA undercuts: How hotels can win the pricing battle
Discover how hotels can win the pricing battle against OTA undercuts for good. Learn about Triptease's Price Match tool and the key strategies to maintain rate parity and increase direct bookings.