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[WATCH] A/B testing for hotels
May 3, 2018 10:00:00 AM
"Either people are incompetent or they are lying." Watch Triptease dive into the importance of being rigorous with your data.
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Having the best rate on metasearch can triple bookings
As hotels navigate local lockdowns and travel restrictions, we hear about an unexpected opportunity to drive direct bookings in the domestic market.

The Triptease Difference
Since we launched Price Check in February 2015, we’ve seen the market explode with a desire for showing OTA prices directly on the hotel website. All around the web, widgets are popping up to demonstrate how the direct price compares. It’s been great to witness all that growth.

If the price is the same, I'll book at the OTA - said no one, ever.
“When guests see price parity, surely they will still book through an OTA that they know and have used before?” Nope. We've heard this question a lot so thought we'd take you through how guests really react to OTA prices.. It goes without saying that as a value-conscious marketplace, consumers

Are we on the verge of a parity nightmare?
Triptease's latest white paper explores the impact of Booking.basic and the practice of OTAs selling third-party rates. How will your hotel be affected?

The big meta question
The big question: where do metasearch loyalties lie? With hotels or with OTAs? Are they a help of a hindrance? We all know it's a complicated relationship to frame in black and white, but at the Direct Booking Summit we explored the meta grey zones with our friends over at

McDreams Hotels doubles their CTR with Price Match on Metasearch
Price Match on Metasearch helped McDreams Hotels tackle price undercutting on metasearch, increase their direct bookings and revenue, and save time.

Parity Boost: How to be #1 in Google Hotel Ads when it matters
[New Release] Read how Triptease used Google's stay-date bidding lever to boost metasearch performance, based on hotel rate parity data.
![[WATCH] How hotels can win on Paid Search in 2022](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20How%20hotels%20can%20win%20on%20Paid%20Search%20in%202022%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWATCH%5D%20How%20hotels%20can%20win%20on%20Paid%20Search%20in%202022%5D.png)
[WATCH] How hotels can win on Paid Search in 2022
Join Erika Mendes, Google Partner Success Manager & Moriah Olschansky, Triptease Product Manager to learn everything hoteliers should know about Paid Search

A new Parity product for a changing booking landscape
The new Triptease Parity provides more data sources including OTA prices on metasearch, historical price changes and new ways to analyze hotel parity data.