The Great AI Shake-Up Webinar Series: AI Driven Distribution, Discovery & Direct Revenue

The way guests search for hotels is changing faster than anyone expected. With ChatGPT, Gemini, Perplexity and dozens of new AI agents shaping how travelers research, compare and book hotels, visibility in traditional search engines is no longer enough.

In this webinar, Charlie Osmond sits down with AI search expert Ira Vouk and Direct Booker founder & ex-Googler Sanjay Vakil to unpack what AI Search Optimization (AEO) really means — and why it’s becoming mission-critical for hoteliers.

They explore why the old world of keyword-based SEO is being replaced by bot-driven discovery, how LLMs choose which hotels to recommend, and what every hotel must do to avoid losing visibility — and bookings — to OTAs who are already optimizing aggressively for this new environment.

You’ll also hear real examples of how hotels can structure content, FAQs, room types and amenities so that AI agents can read, trust and quote your website instead of pulling info from Booking or Expedia.

Watch this webinar to learn:

• What AI Search Optimization (AEO) is and why it matters for hotel visibility

• How bots choose which hotels to recommend (and why structure beats keywords)

• The key technical fixes every hotel needs: schema, robots.txt, fresh content

• How to make your content “snippable” so AI can quote your website, not OTAs

• Why consistency across Google, OTAs, TripAdvisor and social boosts trust

• How to use real guest questions to create high-intent, AI-friendly content