The future booking landscape: What hotel marketers need to know
The travel landscape has changed, and customer behaviours have too. It’s time for hotel marketers to shake up their strategy and adapt accordingly....
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Industry News
Are we entering the ‘diamond age’ of travel?
Are we entering the ‘diamond age’ of travel?
Felicity Coghlan
May 6, 2022
Hotel paid search strategy: the importance of branded keywords
Ask any hotel marketer about their Paid Search strategy and you’re bound to end up discussing one thing; keywords. Selecting the right words to bid...
Felicity Coghlan
Mar 1, 2022
How hotels can improve ROI from non-branded paid search
A short guide to help hotel marketers unlock success and drive higher returns on unbranded, non-brand and generic keywords on Google Adwords.
Felicity Coghlan
Feb 25, 2022
Beat OTAs at their own game: A hoteliers guide to Search
Supercharge your 2022 Search strategy with this free hoteliers guide to Paid and Organic Search.
Felicity Coghlan
Dec 6, 2021
Hotel staff shortage? Your direct booking strategy can help
Having a robust direct booking strategy in place using high-performance, automated tools can get revenue in the door at a time when it matters most.
Felicity Coghlan
Sep 30, 2021