Driving high-value guests to your site and improving conversion rates

“Attract and convert together means more revenue at less cost! With Triptease, we continue to achieve better ARR (average room rate) and even more conversions on our hotel websites."

 Data recorded November 2018 - June 2019 (June 2019 for Triptease Meta)

Objectives :

• This group had traffic coming to their hotel websites but their conversion rate wasn't very high.

• They needed tools to help influence their website visitors and encourage them to book direct.

• The group wanted to battle price undercutting and understand the sources of their rate disparities.

• The group wanted to increase their meta traffic volumes and ROAS (return on ad spend) whilst reducing OTA costs.
  
  

Solutions :

• Targeted Messages allow the hotels to convert more customers by showing them personalized, targeted content and offers.

• Price Check communicates that the cheapest price is available direct on the hotel’s website. 

• The Parity Management dashboard monitors disparities on OTAs and provides relevant information to help hotels take action.

• Triptease Meta adjusts the bid for every guest depending on demographic and behavioural data, room availability data, parity data and CRS data. 

Results :

• $41k incremental revenue generated by Targeted Messages

• 93% Decrease in undercut rate

• $75k Revenue generated in one month with Triptease Meta.