Alcron Hotel drives $27K of incremental revenue through On-site Messages

“We needed a partner to help us build a new identity as an independent hotel."

 

Marek Černický
Revenue Manager

Objectives

• Create a new brand identity as an independent hotel after 20 years as part of a chain.
  
  
• Optimize the performance of all targeted website messaging.
  
  
• Communicate seamlessly with guests on the hotel’s website.

Solutions

• Targeted Messages allow Alcron Hotel to showcase their brand and convert customers through personalized discounts and offers.
  
  
• A Triptease Direct Booking Coach showcased industry best practices, helping them to build effective website content with no previous experience.
  
  
• Staff can use Chat to personally communicate with potential guests - and the Automated Assistant answers any questions when they’re not available.

Results

• $27k incremental revenue generated by guests converted through Targeted Messages.
  
  
• 32k impressions on Targeted Messages. The advice given by our dedicated Direct Booking Coach has directly led to more bookings.
  
  
• $14k revenue generated through Chat conversations that have lead to direct bookings.

Data recorded February 2019 - May 2019